Blogthng

Ryan McManus,

We’re super excited to announce another world-first Internet of Things collaboration to digitally transform the Consumer Packaged Goods industry.

We’ve partnered with WestRock (NYSE:WRK) one of the global leaders in paper and packaging solutions and Digimarc, the inventor of imperceptible barcode technology, to create a connected packaging solution which allows global brands across Food and Beverages, Retail, Beauty and Personal Care to leverage digital capabilities built into their products’ packaging at source and at industrial scale.

Under the partnership, Westrock will use their digital printing capabilities to serialize billions of individual packages, in-store signs and retail displays, adding Digimarc barcodes that are integrated into the EVRYTHNG Smart Products Platform. Each physical item comes with an Active Digital Identity™ (ADI) in the cloud, making it capable of triggering and driving unique digital applications and experiences when scanned by a smartphone.

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Value creation across the product lifecycle

Transforming billions of paper-based consumer packaged goods into real-time, intelligent and interactive digital assets opens up enormous, transformative opportunities for manufacturers.  It drives end-to-end transparency across supply chain operations, improves retail performance and increases brand loyalty through direct 1-to-1 consumer engagement. On top of that, it unlocks new levels of retailer, shopper and consumer insights in the process.

Where progressive brands lead, others will follow

By adding these digital triggers into packaging at point of manufacture, it means brands don’t have to worry about how to ‘operationalize’ the process, and instead can focus on the solutions that smart packaging makes possible.  Initial deployments will focus on some common ‘quick-win’ areas:

  • Brand Content: provide real-time information on ingredients, recipes, product origins etc.
  • Loyalty and Reward Systems: consumers can interact with packaging, in-store signage and displays to access personalized digital services, offers and content
  • Traceability: brands get end-to-end lifecycle product data through the entire supply chain from sourcing, manufacture, distribution, in-store and at home.
  • Product Quality: serialization of packages enables authenticity, expiration and recall automation.
  • Product Reordering: consumers use their smartphones to reorder products and access similar products that they may want to purchase.

The #BornDigital™ Revolution

As many global CPG brands wrestle with how to use IoT to digitally transform their business, EVRYTHNG have been laying the foundations that are going change the face of the industry forever, with today’s announcement yet another milestone. We’ve already switched on the Apparel industry thanks to our partnership with Avery Dennison which will see at least 10 billion apparel and footwear items being manufactured with a digital identity.  And partnering with Crown, we’re digitally transforming the Beverages, Food, Health & Beauty and Home care sectors market by IoT-enabling billions of products produced with metal packaging each year.

Consumer products of all shapes, sizes and materials are now being #BornDigital™.  It’s a change that is happening fast!

Together with Westrock and Digimarc, EVRYTHNG will be demonstrating our Connected Packaging solution at the National Retail Federation’s (NRF) Annual Convention & EXPO on January 15-17 in New York.

 

Andy Hobsbawm,

bmbr-smart-jacket
We were super excited to announce our collaboration with fashion brand Rochambeau to produce limited edition smart digital jackets that come with one-of-a-kind personalized experiences at Decoded Fashion New York.

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Since then it’s just launched for sale on The Wired Store and at The New Stand stores in NYC and online.

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Read a selection of the coverage this smart apparel product has garnered since launch:
Forbes    .    Quartz     .    Wired    .    WGSN    .    PSFK

WATCH THE MAKING OF VIDEO

This short video tells the back-story of Rochambeau’s fashion brand, and the creative and technical collaboration between Rochambeau, EVRYTHNG, Avery Dennison and retailers The New Stand.

 

THE STORY SO FAR

Earlier this year we launched a major global partnership with Fortune 500 packaging and materials giant Avery Dennison, using our IoT data management platform in the cloud in combination with Avery Dennison’s serialized smart tags and labels, to ‘switch on’ the apparel and footwear industry.

We introduced the concept of clothing that is #BornDigital. These are products manufactured with a digital software capability in the cloud that makes them more intelligent, more interactive, more characterful, and more valuable to companies and their customers.

So we were excited to announce a great example of the potential of #BornDigital to transform products and retail with the BRIGHT BMBR (https://brightbmbr.nyc) smart jacket.

SMART APPAREL #BORNDIGITAL

Each limited edition Rochambeau BRIGHT BMBR is made with an invisible layer of unique digital content and cultural experiences stitched into the fabric of the physical product. The left sleeve has a hidden zipper pocket that contains a pull out label containing an NFC chip and individually numbered QR code. Using a smartphone to connect with these smart tags instantly unlocks the exclusive experiences and gifts that come with the jacket.

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Designers Laurence Chandler and Joshua Cooper founded Rochambeau as an outlet for their creative expression and artistic collaboration. The BRIGHT BMBR smart jacket brings this to life by letting owners access a set of exclusive, curated experiences in dining, art, clubbing, retail and fashion that brings together the best of New York City’s vibrant creativity and culture.

The list of experiences that wearers of the BRIGHT BMBR can unlock includes:

NEXT-GENERATION RETAIL

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Each BRIGHT BMBR also lets the wearer collect gifts by scanning the jacket within 500 yards of any of three outlets in New York run by the brand reinventing urban retail: The New Stand. As highly innovative and experiential stores that blend physical and digital products, brands, content, and commerce, it’s the perfect choice as exclusive retail partner for the BRIGHT BMBR.

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Because each jacket is a one-off, there’s also a signed, individually numbered piece of physical artwork inspired by the garment design from artist Cody Gunningham waiting for you to digitally claim. And you can also watch a video clip of your individual piece being designed and made.

To round it all off, as the Fall/Winter season draws to a close, the BRIGHT BMBR smart jackets deliver a digital pass to Rochambeau’s 2017 New York Fashion Week runway show, where the wearer can experience the brand’s   new Spring/Summer collection live.

A PLATFORM FOR PRODUCT INTELLIGENCE

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Modern brands need intelligent data platforms to personalize the experience of buying and owning their smart products. As Under Armour’s CEO Kevin Plank put it: “Our belief is data is the new oil. You think it’s a coincidence Google or Amazon is who you’d bet on? 40% of their revenue is attributed to purchase history… The companies who will win are those using math.”

The serialized tags in each #BornDigital garment connect to EVRYTHNG’s intelligent, software brain in the cloud. This lets brands turn their products into an owned digital media platform for direct consumer relationships and valuable new insights, as well as smarter product operations.

For consumers, the Rochambeau BRIGHT BMBR means effortlessly elegant digital experiences and personalized content that come with every physical product.

In short: when you wear a Rochambeau smart jacket, the real world just got better.

See more info about the project here: http://brightbmbr.nyc

 

Dominique Guinard,

At EVRYTHNG we’ve been giving a unique URL and API to Billions of physical products (aka. THNGs) since 2011. Hence, when Google announced the Physical Web project in 2014 we were excited and amongst the first IoT platforms to integrate with the project.

The basic idea of the Physical Web is to tag the real world. It is implemented with devices called beacons that broadcast small identifiers such as short URLs to everyone listening as defined by a standard protocol called Eddystone. These beacons use the Bluetooth Low Energy (aka BLE, part of the Bluetooth 4.0 standard) protocol which means that they can operate for quite a while even if running on battery power (right now about a year).

Typical listeners of the broadcasted messages are mobile phones and there are two many ways for users to interact with beacons. First, passively: when a beacon is detected nearby mobile phones will show a message, notifying the user of something interesting offered by the nearby real world! These messages usually appear in the notification bar of the mobile OS, just like when you get a text message or a new mail. If the user click on the message then the corresponding Web page is loaded.

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Second, actively: an app can actively search for beacons nearby. For example you might use a search app such as Google Search to find a service nearby, the search app can search for beacons to give you hyper local results together with the traditional indexed results.

The Physical Web has many applications, offering you to order coffee online when standing in a queue at a coffee shop, to announcing special offers in stores, to searching for a special service or telling you about the next buses coming at the bus stop where you stand.

Beacons are still relatively expensive (5-10$) so it is unlikely to find them on every single instance of a product in the near future, however they are perfect to represent a product class or a series of products and can be attached to places, in-store displays, etc. As said before, the project has been around for 2 years already but back from Google I/O, the Physical Web seem to be one step closer to reality thanks to its increasing support on Android (through the Google Play Store and Google Search) but also on iOS (through Chrome for iOS and other apps) and hence is likely to hit prime time in a near future!

This is why we are really excited to announce full Physical Web and Eddystone support in the EVRYTHNG Platform. In fact, we have been supporting the Physical Web even before it existed as the EVRYTHNG managed products (or THNGs) get a unique identity in the form of a secure URL which is one way to implement the Physical Web. As a consequence, connecting a Physical Web beacon to EVRYTHNG THNGS and Products is a seamless process that we described in a step-by-step walkthrough.

As you’ll see, the EVRYTHNG Platform does not only enable basic support for the Physical Web and beacons, but it also supports complex rules that dynamically decide what experience to serve depending on a lot of context parameters (who is the user? where is she? what time is it? what other products did he interact with? in which country? etc.) thanks to our unique REDIRECTOR component. As an example with this component you could implement an interactive treasure hunt for your brand in a store or make sure the offers you broadcast to your users are really relevant to their profiles. All in all this let’s you create very interactive beacon experiences for your products to make them even smarter.

Niall Murphy,

We’re very excited to announce today a world-first collaboration with Crown, one of the largest packaging companies in the world and the number one producer of food cans globally.  Together we’re embedding digital intelligence into billions of consumer packaged goods (CPG) products, making each one capable of triggering and driving digital applications. For leading global brands this collaboration means their products can now come with digital capability right out of manufacture at huge scale and with immediate application opportunities.

Under the partnership, Crown will add unique serialized codes and on-product triggers ‘at source’ to products packaged in beverage, food and aerosol cans, and in specialty packaging tins.  Every physical item has its own unique software identity and data profile in the cloud with the EVRYTHNG IoT Smart Products Platform, enabling each product to power new real-time digital applications and analytics throughout its lifecycle. Crown and EVRYTHNG are making it possible for food and beverage products to be #BornDigital™ , given digital capabilities right out the gate as they’re made.

With billions of products packaged for many of the world’s leading brands every month, this collaboration is a switch-on for the consumer packaged goods industry, enabling IoT applications at unprecedented scale.

connected packaging cans

IoT-enabled packaging makes it possible for people and systems in the supply chain, and for consumers at point of sale and post purchase to interact with products using a smartphone and connect in real-time with the cloud ‘half’ of the physical product – sharing and accessing data, triggering applications and services.  This capability opens up a wide range of smart product applications and helps brands tackle business challenges that are common to all CPG sectors, such as traceability, transparency, brand protection, digital consumer engagement and sustainability.

Earlier this year we announced a ground-breaking partnership with Avery Dennison RBIS, which will see at least 10 billion apparel and footwear items being manufactured with an Active Digital Identity™ and #BornDigital™ .   Now, working with Crown we’re bringing digital transformation to the Beverages, Food, Health & Beauty and Home Care markets – sectors that together manufacture over a trillion units with metal packaging each year.

They’ll be able to easily draw down on this inherent digital capability and focus on the applications they want to deploy rather than be overwhelmed by the challenge of how to web-enable passive, physical products at hyper scale.

 

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The transformation of packaged goods products into dynamic digital assets, connected in real-time with enterprise systems and the wider digital ecosystem offers huge value creation opportunities for brands.  We expect innovation to come in many different forms. First steps are in these ‘quick-win’ areas:

  • Product information:  Consumers can scan smart packaging for product nutrition, ingredients, manufacturing processes and provenance for total transparency about where a product came from and how it was made.
  • Supply Chain Tracking: Staff and other role players in the supply chain can scan products to track inventory, update field information and optimize stock levels.
  • Loyalty Rewards: Consumers can interact with products to access personalized digital services, offers and content.
  • Product Reordering: Consumers can use their smartphones to interact with, or reorder, products and access similar products that they may want to purchase.
  • Brand Protection: Brands can bolster anti-counterfeit programs by enhancing products with item level digital authentication and real-time analytics.

The digitization of the world’s products is well under way.  It’s no less a transformation than when computing first arrived on the desktop, or when smartphones first landed in consumer hands. We’re super proud to be at the vanguard.

Andre Vargas,

smart home insurance solutions

IoT is currently disrupting the property insurance market, just as it has done in the automotive and health industries. To help insurance companies capitalize on this opportunity, EVRYTHNG today announced our new IoT Insurance solution. Read our press release here.

We give insurers a cutting-edge market advantage by using the data generated from connected devices to better risk-profile those insured and provide consumers with the customized service they want. With our solution, insurance companies are able to offer this service under their own brand identity, using any combination of manufactured-branded or white-labeled devices they feel is suitable for their company. Insurance companies are given complete access to real-time data, a control over the device’s ecosystem, and a branded mobile app for customers.

And to help insurers road-test new propositions fast, get consumer feedback and then launch their services before the competition, we’re making available a Pilot Kit too. You can read more about the Pilot Kit and how EVRYTHNG is disrupting the insurance industry hereCurt

As part of the launch, our SVP of Connected Products, Curt Schacker, participated in a webinar with Parks Associates yesterday focusing on how IoT is revolutionizing Insurance companies, and gave a keynote presentation at the Internet of Insurance event in New York City.

EVRYTHNG is offering insurance companies a cutting edge, cost saving advantage to minimize claims from those they protect. To learn more about how EVRYTHNG is disrupting the insurance industry with smart home devices. Click Here

 

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