Products born digital

Web connectivity now comes as standard for a new generation of smarter stuff

BORN DIGITAL

smart-shoe

Smarter apparel products can now be ‘Born Digital’: manufactured with added software capabilities that make them more intelligent, more interactive, and more valuable to consumers and brands.

Born Digital products come with software identities on the Web, which use IoT data to drive personalized mobile experiences and services for consumers, and more efficient supply chains for brands.

Smarter Applications & Experiences

Using smartphones, users can interact with Born Digital apparel items to trigger real-time applications and content – for example, learning about a product’s provenance, unlocking personalized loyalty rewards, or authenticating product identity for brand protection.

A Smart Products Platform powered by EVRYTHNG

To help apparel brands digitize their products and make them smarter, EVRYTHNG has partnered with industry role players like Avery Dennison RBIS to connect billions of apparel, footwear and accessories products to the Web.

Each Born Digital item connects to an intelligent, software brain in the cloud. This means brands can turn all their products into an owned digital media platform for valuable new insights, direct consumer relationships and smarter business operations.

To learn more about the world’s biggest IoT deal, read the press release and CEO Niall Murphy’s blog post.

Resources

THE WORLD’S FIRST SMART HANDBAG

THE WORLD’S FIRST SMART HANDBAG

We’re delighted to announce our new collaboration with fashion brand Rebecca Minkoff.

Read
A SMART PRODUCT THAT MAKES YOU SMARTER

A SMART PRODUCT THAT MAKES YOU SMARTER

The latest #BornDigital™ smart product – a hat that makes you smarter wherever you go.

Read
Rochambeau Bright BMBR Smart Jacket

Rochambeau Bright BMBR Smart Jacket

Introducing the Rochambeau limited edition Bright BMBR Smart Jacket, and example of apparel #BornDigital.

Watch
Janela Video

Janela Video

See how our work with Avery Dennison is enabling companies to go from Designer Label to Digital Label, making all products Born Digital.

Watch
Born Digital: The Video Bulletin

Born Digital: The Video Bulletin

The world’s biggest IoT deal between EVRYTHNG and Avery Dennison will cloud-connect 10 billion apparel items.

Watch
From Designer Labels to Digital Labels

From Designer Labels to Digital Labels

Read how Apparel ‘Born Digital’ will lead the way in the Internet of Things.

Download
Digital Identities Explained

Digital Identities Explained

Our Co-founder & CEO Niall Murphy talks about the IoT technology behind digital identities for products.

Watch

Read All About It

GET IN TOUCH

To learn more about Apparel being 'Born Digital', or to request a call with a member of our commercial team, please get in touch.