Products born digital
Web connectivity now comes as standard for a new generation of smarter stuff
Smarter apparel products can now be ‘Born Digital’: manufactured with added software capabilities that make them more intelligent, more interactive, and more valuable to consumers and brands.
Born Digital products come with software identities on the Web, which use IoT data to drive personalized mobile experiences and services for consumers, and more efficient supply chains for brands.
Smarter Applications & Experiences
Using smartphones, users can interact with Born Digital apparel items to trigger real-time applications and content – for example, learning about a product’s provenance, unlocking personalized loyalty rewards, or authenticating product identity for brand protection.
A Smart Products Platform powered by EVRYTHNG
To help apparel brands digitize their products and make them smarter, EVRYTHNG has partnered with industry role players like Avery Dennison RBIS to connect billions of apparel, footwear and accessories products to the Web.
Each Born Digital item connects to an intelligent, software brain in the cloud. This means brands can turn all their products into an owned digital media platform for valuable new insights, direct consumer relationships and smarter business operations.