Smarter products protect your brand
Engage consumers and crowd-source brand inspection data to fight piracy and protect your brands and your revenue
EVRYTHNG’s Brand Protection solution lets inspection teams directly authenticate products and re-purposes the real-time data created by consumer-product interactions to solve brand protection challenges at even greater scale.
As consumers engage with your product to access personalized marketing experiences – for example, by scanning a smart tag on the label or packaging with their smartphone – the same interaction data also checks product authenticity for your supply chain.
Real-time information about location, time and usage of uniquely identified, serialized items generates rich data analytics and customized alerts to help detect product tampering, counterfeiting and parallel trading.
“According to FBI, Interpol, World Customs Organization and Intl. Chamber of Commerce estimates, roughly 7-8% of world trade every year is in counterfeit goods.”US Department of Commerce; Office of Intellectual Property Rights, 2015