July 24, 2017

Product & Technology

Bringing Digital Product Lifecycle Management Capabilities to SmartLabel Transparency Solutions

A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands are

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Product & Technology

The Death of QR Codes Has Been Greatly Exaggerated

Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users over

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