April 29, 2021

PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Fighting the Counterfeiters with Data Driven Authentication

Authenticity in consumer goods is a problem for all of us, not just the original manufacturer missing out on potential revenue, but also the end consumer who may be unwittingly buying a fake item. We aren’t just talking about a random handbag or pair of athletic shoes, increasingly counterfeits are showing up in food, beauty,

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