January 25, 2022

PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Connected Packaging: Brands’ Most Powerful Marketing Channel

When seafood company Mowi wanted to bring more transparency to its business model, it found a solution that lay not outside the box – but on it.    Mowi’s challenges were twofold. Getting a sustainability message out while cutting through the crowded marketplaces of digital, print and on-air advertising; and proving its eco-friendly chops amid countless

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