Transform Your Business with Born Digital Products
Harness data intelligence from every product item to drive new supply chain, brand protection and consumer engagement applications throughout the product lifecycle.
Apparel brands, from luxury to sportswear, creating competitive advantage with EVRYTHNG
“The launch of Digital Product IDs demonstrates how we continue to use technology to deliver more for our consumers and ensure the integrity of our products throughout their lifecycle.”
David Lauren
Chief Innovation Officer
“Because we have QR codes on all RFID tags we’ve been able to partner with EVRYTHNG to provide a more holistic approach between ecommerce and brick-and-mortar.”
Russ Kahn
Senior Vice President of Retail
“EVRYTHNG brings our sustainability and commitment to transparency to life.”
Vanessa Barboni Hallik
Founder and CEO
How EVRYTHNG helps apparel brands
Transform your product into a new DTC channel for personalized 1:1 engagement
Tell Your Story
Connect your consumer to your supply chain for full transparency. Share provenance and sustainability information for every item.
Deeper Engagement
Personalize the consumer journey, in-store and at-home, with dynamic content, experiences and DTC services like Loyalty, Ecomm and Recycling.
Consumer Insights
Collect first-party data for your CRM and real-time engagement data to optimize product development, marketing campaigns and content.
Operate your supply chain with agility and integrity
Manufacturing Visibility
Monitor and measure your factory production with item-by-item digital authentication and real-time performance dashboards.
End-to-End Protection
Use data science and crowdsourced product-engagement data to detect counterfeit, diversion and unauthorized goods, wherever they occur.
Meet Circularity Goals
Make smarter data-driven decisions. Develop a more efficient and responsive supply chain with real-time visibility across your operations.
Key capabilities for the apparel industry
- Factory Activation
- Brand Protection
- Context-Aware Engagement
- One ID, Multiple Applications
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Every item activated on the production line in authorized locations using EVRYTHNG’s Factory Activation app.
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Integrated workflow with Labelling, ERP and PIM systems so each item comes out the factory with a rich digital product profile, mapped to serialized hangtag and/or fabric label.
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Customizable dashboards let you monitor POs and Shipments across all your factory locations
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Products are authenticated in the factory, with a crypto-secure serialized digital identity.
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Authentication in market through consumer smartphone and our Brand Inspector app.
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Real-time rules and machine learning applied to crowdsourced scan data for mass-scale diversion and counterfeit detection.
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Our patented technology enables you to provide context-aware consumer engagement.
Deliver different content and application experiences based real world factors like location, time, day or user profile.
Learn from real-time analytics dashboards and update campaign rules at any time.
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An Active Digital Identity™ in the EVRYTHNG Product Cloud enables multiple applications through the lifecycle, using any combination of identifiers, such as QR code, NFC or RFID tags.
New DTC services can be added at any time to products in market; from Digital Wardrobe to Rewards to eCommerce Reordering.
Explore new business opportunities, such as Resale Market or Recycling Schemes.
Products Born Digital
Our partnership with apparel labelling leader Avery Dennison makes us the risk-free option for product digitization. Get to market and scale faster.
“Partnering with EVRYTHNG demonstrates our breakthrough solutions and commitment to driving innovation throughout the rapidly changing apparel industry.”
Francisco Melo
Vice President and General Manager, Global RFID
Avery Dennison Retail Branding and Information Solutions (RBIS)
