Cyrus Gilbert-Rolfe

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Industry Perspectives

March of the Math Men

“Success comes from standing out, not fitting in” Who didn’t love Don Draper? The quotes come thick and fast. “Change is neither bad nor good, it simply is”. Well, ad agencies, and thus ultimately brands, are all certainly getting to live out that little quote in full. Don Draper, and his acolytes, creating perfect worlds

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Industry Perspectives

Retail 2021 — You’re nobody ’til somebody kills you

  Nowhere in retail looks the same as it did pre-pandemic. In reality, the transformation began the day Jeff sold his first book, and it is getting faster every day.   Shopping malls? Empty, maybe on the way to being a Data Centre. Shops? Deserted, quite probably rezoning to residential. Websites? Grew a lot during

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