Dom Guinard, PhD

The EVRYTHNG logo above the OriginTrail
Partner & Ecosystem

Upgrading Our Partnership with OriginTrail

HOME It has been more than a year since we started actively working with OriginTrail, one of our original Blockchain Integration Hub partners. It has been a productive year of collaboration, so I wanted to take the opportunity to highlight some of the work we have been doing together. Facilitating data sharing amongst actors of

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Track to the Rack Capabilities
Partner & Ecosystem

Empowering Brands and Consumers with New ‘Track to the Rack’ Capabilities

HOME Mass-Scale Product Digitization Meets the Blockchain This week we announced an innovative AMPLIFY project between EVRYTHNG, Avery Dennison, IOTA and 1017 ALYX 9SM—raising the bar on the promise of transparency and sustainability in the apparel industry. Consumers now have instant access to full product provenance simply by scanning the apparel item’s QR code label

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IOTA integration
Partner & Ecosystem

IOTA: A New Partner on the Block(chain)

HOME Celebrating a year of milestones It has been a year since the launch of our Blockchain Integration Hub. A year full of milestones leading to real world deployments of products combining EVRYTHNG Active Digital IdentitiesTM and a mix of different blockchains. For instance, Almond launched FACT, a new drink brand digitized on the EVRYTHNG

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Scanthng by EVRYTHNG
Product & Technology

EVRYTHNG’s New Mobile Web Scanning Toolkit

HOME Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a

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Product authenticity using machine learning
Product & Technology

Data-Driven Product Authenticity Using Machine Learning

HOME The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine

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Evrythng amplify dashboard
Product & Technology

GS1 Digital Link Tools

HOME Since its launch a month ago, we have seen quite a bit of interest around the new GS1 Digital Link standard: the standard connecting all things to the Web! However, standards are always complex beasts and grasping their full powers requires reading lengthy documents. To help the community understand the powers of the Digital

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Digital Link image
Product & Technology

Upgrading the Barcode to the Web: GS1 Digital Link

We are very excited to announce the ratification of the GS1 Digital Link standard (aka GS1 Web URI), a simple but game changing revolution for the trillions of barcode enabled products across the world. In short, the GS1 Digital Link upgrades barcodes to: 1) be scannable out-of-the-box by consumer phones; 2) be seamlessly connected to

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BRI paper
Product & Technology

The Ledger of Every Thing: a report on blockchain & IoT

HOME We started experimenting with the blockchain about two years ago when we were invited to join the Blockchain Research Institute (BRI) to lead the Blockchain and IoT research. A big part of our work for the institute was to research the impact the blockchain, and more generally Distributed Ledger Technologies (DLT), will have on

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Introducing the EVRYTHNG Blockchain Integration Hub

HOME We are thrilled to announce the launch of our Blockchain Integration Hub, a milestone in our exploration of what blockchain technologies can bring to supply chain & the IoT and in particular to the digitization of CPG and apparel products. In short, the hub packages integrations with several blockchains and makes it easy for

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EVRYTHNG – Origin Trail Integration: Adding Trust to Product Authenticity

HOME Continuing on our quest to provide our customers with a broad range of integrations they can use to make their products smarter, we are happy to announce a new integration with a new partner: OriginTrail. This integration will allow EVRYTHNG’s customers to push selected transactions from and about products to OriginTrail’s cutting-edge blockchain solution,

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