Dom Guinard, PhD

Executive Roundtable

One Product Identity, Many Tagging Technologies

  Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands — from packaged goods to apparel items to pharmaceuticals. How do consumer brands deliver on these expectations? Not only deliver on expectations, but manage them throughout a product’s life cycle?   Over the past year product digitization has become

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Partner & Ecosystem

Wiliot and EVRYTHNG Bring Battery-free, Low-cost IoT Tags to All Products

We are very excited to announce a new partnership with Wiliot. Wiliot is one of the most groundbreaking technologies I’ve seen in recent years in the area of smart products. Wiliot has created a battery-free Bluetooth chip that harvests ambient energy in place of batteries. The innovative technology recycles the radio waves around us to

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Product & Technology

It’s real: Data-Driven Product Authenticity with Machine Learning

One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of  backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags

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The EVRYTHNG logo above the OriginTrail
Partner & Ecosystem

Upgrading Our Partnership with OriginTrail

HOME It has been more than a year since we started actively working with OriginTrail, one of our original Blockchain Integration Hub partners. It has been a productive year of collaboration, so I wanted to take the opportunity to highlight some of the work we have been doing together. Facilitating data sharing amongst actors of

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IOTA integration
Partner & Ecosystem

IOTA: A New Partner on the Block(chain)

HOME Celebrating a year of milestones It has been a year since the launch of our Blockchain Integration Hub. A year full of milestones leading to real world deployments of products combining EVRYTHNG Active Digital IdentitiesTM and a mix of different blockchains. For instance, Almond launched FACT, a new drink brand digitized on the EVRYTHNG

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Scanthng by EVRYTHNG
Product & Technology

EVRYTHNG’s New Mobile Web Scanning Toolkit

HOME Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a

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Product authenticity using machine learning
Product & Technology

Data-Driven Product Authenticity Using Machine Learning

HOME The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine

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Evrythng amplify dashboard
Product & Technology

GS1 Digital Link Tools

HOME Since its launch a month ago, we have seen quite a bit of interest around the new GS1 Digital Link standard: the standard connecting all things to the Web! However, standards are always complex beasts and grasping their full powers requires reading lengthy documents. To help the community understand the powers of the Digital

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Digital Link image
Product & Technology

Upgrading the Barcode to the Web: GS1 Digital Link

We are very excited to announce the ratification of the GS1 Digital Link standard (aka GS1 Web URI), a simple but game changing revolution for the trillions of barcode enabled products across the world. In short, the GS1 Digital Link upgrades barcodes to: 1) be scannable out-of-the-box by consumer phones; 2) be seamlessly connected to

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BRI paper
Product & Technology

The Ledger of Every Thing: a report on blockchain & IoT

HOME We started experimenting with the blockchain about two years ago when we were invited to join the Blockchain Research Institute (BRI) to lead the Blockchain and IoT research. A big part of our work for the institute was to research the impact the blockchain, and more generally Distributed Ledger Technologies (DLT), will have on

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