Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands — from packaged goods to apparel items to pharmaceuticals. How do consumer brands deliver on these expectations? Not only deliver on expectations, but manage them throughout a product’s life cycle? Over the past year product digitization has become the norm
HOME It has been more than a year since we started actively working with OriginTrail, one of our original Blockchain Integration Hub partners. It has been a productive year of collaboration, so I wanted to take the opportunity to highlight some of the work we have been doing together. Facilitating data sharing amongst actors of
HOME Mass-Scale Product Digitization Meets the Blockchain This week we announced an innovative AMPLIFY project between EVRYTHNG, Avery Dennison, IOTA and 1017 ALYX 9SM—raising the bar on the promise of transparency and sustainability in the apparel industry. Consumers now have instant access to full product provenance simply by scanning the apparel item’s QR code label
HOME Celebrating a year of milestones It has been a year since the launch of our Blockchain Integration Hub. A year full of milestones leading to real world deployments of products combining EVRYTHNG Active Digital IdentitiesTM and a mix of different blockchains. For instance, Almond launched FACT, a new drink brand digitized on the EVRYTHNG
HOME Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a
HOME The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine
HOME Since its launch a month ago, we have seen quite a bit of interest around the new GS1 Digital Link standard: the standard connecting all things to the Web! However, standards are always complex beasts and grasping their full powers requires reading lengthy documents. To help the community understand the powers of the Digital
We are very excited to announce the ratification of the GS1 Digital Link standard (aka GS1 Web URI), a simple but game changing revolution for the trillions of barcode enabled products across the world. In short, the GS1 Digital Link upgrades barcodes to: 1) be scannable out-of-the-box by consumer phones; 2) be seamlessly connected to
HOME We started experimenting with the blockchain about two years ago when we were invited to join the Blockchain Research Institute (BRI) to lead the Blockchain and IoT research. A big part of our work for the institute was to research the impact the blockchain, and more generally Distributed Ledger Technologies (DLT), will have on
HOME We are thrilled to announce the launch of our Blockchain Integration Hub, a milestone in our exploration of what blockchain technologies can bring to supply chain & the IoT and in particular to the digitization of CPG and apparel products. In short, the hub packages integrations with several blockchains and makes it easy for