EVRYTHNG

GS1 Blog Series: Using GS1 Identifiers and SmartSearch with EVRYTHNG

HOME Welcome to post #3 in our series exploring GS1 identifiers and the EVRYTHNG platform. If you missed the last post, read it here  to catch up. (Don’t worry, we’ll wait…) The EVRYTHNG platform has been built with a highly flexible data model geared towards providing the ability for anybody to digitally represent physical products

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New Smart Handbags from Rebecca Minkoff

HOME Since last week’s launch, the buzz surrounding Rebecca Minkoff’s new smart bags has been pretty phenomenal. Not just the coverage across the media (articles in Forbes, Women’s Wear Daily and a host of other publications) but the interest spurred among other apparel brands who are now also recognizing the massive potential of connected smart apparel

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GS1 blog series: why Web-enable GS1 identifiers?

HOME     Last week, we kicked off our GS1 blog series on and the IoT with a ‘beginners guide’.  Here we’re going to address some key questions we’ve had from brand owners and retailers about what ‘web-enabling’ GS1 identifiers actually means to them. More than two million organizations globally use GS1 identifiers across a

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Get More From Your Point of Sale Marketing

HOME Increasing Sales, Compliance and Real-time Data Management with End-to-End Traceability of In-Store Shopper Marketing Displays The store remains a critical touch point for brands to reach and influence consumers, with 76 percent of all purchase decisions made in-store, and 68 percent of all in-store purchases driven by impulse. This is precisely why brands have

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Using Smart Product Personalization To Create Emotional Connection

HOME In 2015, 90 percent of consumer products companies lost market share, and 62 percent suffered declining sales, much of it to agile, digitally native companies like Amazon, a company that has long been focused on using data to build personalized experiences and customer loyalty innovations (from Wish Lists to Prime shopping). The imperative for

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EVRYTHNG Partners with Zappar to Bring Augmented Reality to Smart Products

HOME Following last year’s Pokemon Go phenomenon, augmented reality (AR) is coming to everything. Ikea is letting customers “place” furniture in their homes before they buy. Snapchat is pinning artwork from the likes of Jeff Koons to real-world locations. Now, we’re bringing AR experiences to consumer products at massive scale. Through our recently announced partnership

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As QR Codes Go Mainstream, Brands Must Not Miss Out

HOME Amazon’s ability to personalize consumer marketing is more powerful than you might realize. Of course there are the prompts on product pages offering items similar to those you’ve browsed and bought. But that’s just the start. The site also uses social info, shopping history and big data to determine if you’ve just had a

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Rethinking Shopper Marketing with Smarter In-Store Displays

HOME Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s imperative that every step of the process goes as smoothly as possible. But according to some estimates, between 40 and 80 percent of in-store displays are never activated, resulting in a huge

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Bringing Digital Product Lifecycle Management Capabilities to SmartLabel Transparency Solutions

HOME A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands

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How Smart Products Will Solve the Retail Apocalypse

HOME Some of the world’s biggest department stores are facing branch closures in what reports are referring to as “the retail apocalypse.” Yet amidst this darkness is a new dawn: the rise of Internet of Things-enabled smart products, helping brands and retailers better compete. Shopocalypse NowAccording to Bloomberg, more than 3,500 stores are expected to

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