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The Internet of Clothing: How Smart Products will Transform Fashion

On June 7, EVRYTHNG co-Founder and CEO Niall Murphy spoke at the Stockholm Fashion Tech Talks about how smart products are set to transform the apparel industry. The Internet of Things isn’t just about connected cars, home appliances or factory machinery. Indeed, digital enablement is coming to all products. Every physical thing from the bikes

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The Future of the Smart Products Revolution Is #BornDigital

Digital transformation is rewriting the rules of competition, shifting business models, and creating new value for nearly every industry. At the core of this transformation is an inevitability: every physical thing in the world that can be connected will be. This means that manufacturers will be able to instrument every physical product they make and

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Why Big CPG Brands Need to Be Smart About Direct-To-Consumer

In 2015, e-commerce consumer packaged goods (CPG) sales grew 42 percent ahead of overall growth in e-commerce, with the industry’s boom driven largely by online retail, including Amazon subscription sales, which more than tripled. But despite the overall success of the CPG market, which is predicted to reach $36 billion by 2018, the sales figures

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Invisible Wearables: Connected Clothing Is the Future of Fashion

The International Data Corporation (IDC) recently reported that 102.4 million wearable devices were shipped in 2016, representing 25 percent year-on-year growth. Despite this, innovation has slowed in the sector, with wearables being definitively “out” at Mobile World Congress this year. But the market won’t stay this way for long. Wearables as we know them are

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Introducing a New Age of Brand Transparency

By Ryan McManus and Frederik Armbrust We’re pleased to announce a pioneering partnership to introduce a new age of brand transparency in the apparel and footwear industry. EVRYTHNG has partnered with the Sustainable Apparel Coalition (SAC), the apparel, footwear and home textile industry’s foremost alliance for sustainable production, and Avery Dennison RBIS, a global leader

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A Smart Solution to the $450 Billion Counterfeit Goods Problem

Counterfeited goods are the single biggest threat to the fashion industry. Stealing sales and diluting brand reputations, the global fake goods market is worth over $450 billion. In Europe, the clothing, footwear and accessories industries lose approximately €26.3 billion (roughly $27.7 billion) in revenue annually from counterfeit goods, according to EU statistics. Real Deal vs.

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Transforming the In-Store Experience with Smart Products

While retailers like Macy’s and JC Penney are closing stores, online giants that made their successes via the web, such as Amazon, are expanding their real-world retail presence with new brick-and-mortar stores. In the digital age, that sounds pretty crazy. Why would retailers who made their fortunes as online businesses take the risk to move

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How Fast Fashion Can Win Over Eco-Conscious Consumers

Consumer spending in the fashion industry is snowballing. People are buying clothes almost faster than the factories can make them. As a result, the number of garments purchased each year by the average consumer has increased by 60 percent since 2000, and with no sign of slowing down, clothing production has more than doubled since

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