Niall Murphy

Industry Perspectives

#EarthDay2021 — Scaling Sustainability as a Business Model

  In my #EarthDay2020 blog last April 22nd, I cast a vision of a future where sustainability initiatives held a key seat at the table, central to the way global brands would do business. Now on #EarthDay2021 we’ve experienced over a year of  wholesale disruption of the global supply system. As Bill Gates laments in

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Food traceability
Customers & Use Cases

Fish Farm to Fork: The New Normal Of Transparency & Trust in Food

World’s First Mass-Scale GS1 Digital Link Roll-Out This week, Mowi — the world’s largest producer of Atlantic salmon — and EVRYTHNG announced the first end-to-end food traceability platform to deliver full visibility into provenance of salmon bought and consumed by customers worldwide. Consumers around the world can point their phones at a packet of salmon,

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Smartlabel and EVRYTHNG
Product & Technology

Looking Ahead to a Year of Convergence for the Consumer Products Industry

HOME Meeting the divergent needs of GenZ and GenX is challenging the consumer products industry. Responding to the challenge will require a strategy that enables diverse consumer needs to be met on a converged and common product platform. This, we contend, is a defining driving force for 2019 and beyond. GenZ consumers are making values-based

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Reflections from The World Economic Forum 2019

HOME EVRYTHNG @ Davos On day #4 of the World Economic Forum annual meeting here in snowy, sunny Davos deep in the Swiss Alps, the real themes of the global consumer products industry are coming into focus with live debates and energetic conversations. In a nutshell, global shifts in consumer demographics and behavior and digital-driven

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WEF Tech Pioneer 2018

EVRYTHNG… Pioneering the Way for Consumer Product Brands

HOME I’m incredibly proud to reveal that EVRYTHNG has been named by the World Economic Forum as a 2018 Tech Pioneer. Innovation takes many forms. Sometimes relevant to the masses. Sometimes a select few. This year’s class of World Economic Forum Technology Pioneers is proof and I’ve got to say it is humbling to stand among

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Customers & Use Cases

Supply Chain Transparency and Cryptocurrency Rewards with Every Drink

HOME Almond has launched a new drink brand – “FACT” – digitized on the EVRYTHNG platform to meet consumer’s growing thirst for knowledge about the products they’re buying. We’re really excited to tell you about FACT, a new healthy fruit-flavored drink, available in stores across the UK now.  Every FACT can tells the product’s unique

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Now Things Get Interesting: The Ubiquitous Barcode Gets Internet-connected

HOME EVRYTHNG’s vision is every product in the world connected to the Web, delivering value for consumers, brands, manufacturers and retailers with data-driven intelligence, insight and applications.  Our mission is to enable one trillion products to be online with digital identities in the cloud by 2020. Today we can report that accomplishing this mission just

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7 Things We Learned About IoT Smart Products in 2017

HOME As we embark on 2018, I wanted to stop for a moment and take a look at some key disruptive technology trends emerging over the last 12 months. Here are 7 of the most significant which are certain to shape the year ahead. 2017 was a turning point for mass-scale consumer engagement via product packaging.

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Your Competition Isn’t Who You Think It Is

HOME Leaders in digital have excelled at creating exceptional customer experiences and meeting ever-rising consumer expectations. Historically, this has meant leveraging technology such as mobile, apps, social media, CRM and e-commerce, in addition to other digital channels. As we embark on the next phase of digital—led by the Internet of Things—there is a new and

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Digitized Products Change the Game for Brand Protection

HOME Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and

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