HOME Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users
HOME Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands
HOME GS1 Standards are used by more than one million companies on a daily basis around the world to identify consumer products for point of sale and supply chain applications, and to describe information about consumer products—a bedrock of the supply chain process. So we’re thrilled to announce our certification as a Solution Partner by
HOME Today’s brands are no longer being measured against traditional competitors. They’re being measured against the very best companies in the world that are providing the types of experiences and services that consumers now demand from all brands, regardless of industry. That means that as a consumer goods company, your competition is no longer just
HOME As sales growth in the consumer packaged goods market has declined to 3.4 percent (nearly half of what it was five years ago), large companies have been looking to mergers and acquisitions as their primary source of revenue growth, while overlooking the massive opportunity to digitize their physical products at scale to drive innovation
HOME It would appear that Amazon is steadily taking over the retail world, accounting for 43 percent of all online sales last year in the US, up from 33 percent in 2015. Seeking greater growth, it was only a matter of time before Amazon took aim at the apparel space. After first wading into the
HOME We’re very proud to today announce a $24.8 million Series B investment round for EVRYTHNG. Led by San Francisco-based Sway Ventures, the round includes Toronto-based Generation Ventures and London-based Bloc Ventures, who participated alongside existing investors. The new investors join BHLP, Atomico, Cisco, Samsung, Dawn Capital and Advance Vixeid Partners as major investors in
HOME We’re very excited to announce today a world-first collaboration with Crown, one of the largest packaging companies in the world and the number one producer of food cans globally. Together we’re embedding digital intelligence into billions of consumer packaged goods (CPG) products, making each one capable of triggering and driving digital applications. For leading
HOME We’re feeling incredibly proud with today’s announcement of EVRYTHNG’s partnership with Avery Dennison Retail Branding and Information Solutions (RBIS) that will see us bring at least 10 billion apparel and footwear products to market over the next 36 months as Web-ready physical products. Between Avery Dennison RBIS and EVRYTHNG, we’re building Active Digital Identities™
HOME Enterprise IoT adoption has entered a new phase, with global product brands applying IoT to manage anything from hundreds-of-thousands to hundreds-of-millions to billions of digitally enabled products, each driving real-time applications and services. EVRYTHNG has managed applications involving some 3 billion products during the past 12 months, and going forward we expect to see