Niall Murphy

Product & Technology

Digitized Products Change the Game for Brand Protection

Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and it’s

Read More »
How data from smart products drive value throughout the lifecycle
Product & Technology

How Data from Smart Products Drive Value Throughout the Lifecycle

The rise of Internet of Things technology presents a new opportunity for consumer product manufacturers to digitally-enable their physical products, making them trackable, interactive and “smart.” All everyday items, from t-shirts to boxes of cereal, can now be web-connected with a unique digital identity stored in the cloud. These smart products have the ability to

Read More »
Snapchat
Product & Technology

The Death of QR Codes Has Been Greatly Exaggerated

Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users over

Read More »
Product & Technology

#BornDigital Products Eradicate an Age-Old Inventory Management Problem

Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands need

Read More »
Significant challenges for supply chain
Product & Technology

The Biggest Driver of Digital Transformation in the Supply Chain: End-to-End Visibility

Today’s brands are no longer being measured against traditional competitors. They’re being measured against the very best companies in the world that are providing the types of experiences and services that consumers now demand from all brands, regardless of industry. That means that as a consumer goods company, your competition is no longer just the

Read More »
Product & Technology

How Big Brands Can Better Compete with Disruptors in the Growing CPG Market

As sales growth in the consumer packaged goods market has declined to 3.4 percent (nearly half of what it was five years ago), large companies have been looking to mergers and acquisitions as their primary source of revenue growth, while overlooking the massive opportunity to digitize their physical products at scale to drive innovation and

Read More »

Announcing EVRYTHNG’s $24.8 Million Series B Capital Raise

HOME We’re very proud to today announce a $24.8 million Series B investment round for EVRYTHNG. Led by San Francisco-based Sway Ventures, the round includes Toronto-based Generation Ventures and London-based Bloc Ventures, who participated alongside existing investors. The new investors join BHLP, Atomico, Cisco, Samsung, Dawn Capital and Advance Vixeid Partners as major investors in

Read More »
Metal packaging
Partner & Ecosystem

GIVING METAL PACKAGING A DIGITAL LIFE ON THE WEB

We’re very excited to announce today a world-first collaboration with Crown, one of the largest packaging companies in the world and the number one producer of food cans globally.  Together we’re embedding digital intelligence into billions of consumer packaged goods (CPG) products, making each one capable of triggering and driving digital applications. For leading global

Read More »
Scroll to Top