Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and it’s
The rise of Internet of Things technology presents a new opportunity for consumer product manufacturers to digitally-enable their physical products, making them trackable, interactive and “smart.” All everyday items, from t-shirts to boxes of cereal, can now be web-connected with a unique digital identity stored in the cloud. These smart products have the ability to
Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users over
Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands need
GS1 Standards are used by more than one million companies on a daily basis around the world to identify consumer products for point of sale and supply chain applications, and to describe information about consumer products—a bedrock of the supply chain process. So we’re thrilled to announce our certification as a Solution Partner by GS1
Today’s brands are no longer being measured against traditional competitors. They’re being measured against the very best companies in the world that are providing the types of experiences and services that consumers now demand from all brands, regardless of industry. That means that as a consumer goods company, your competition is no longer just the
As sales growth in the consumer packaged goods market has declined to 3.4 percent (nearly half of what it was five years ago), large companies have been looking to mergers and acquisitions as their primary source of revenue growth, while overlooking the massive opportunity to digitize their physical products at scale to drive innovation and
It would appear that Amazon is steadily taking over the retail world, accounting for 43 percent of all online sales last year in the US, up from 33 percent in 2015. Seeking greater growth, it was only a matter of time before Amazon took aim at the apparel space. After first wading into the fashion
HOME We’re very proud to today announce a $24.8 million Series B investment round for EVRYTHNG. Led by San Francisco-based Sway Ventures, the round includes Toronto-based Generation Ventures and London-based Bloc Ventures, who participated alongside existing investors. The new investors join BHLP, Atomico, Cisco, Samsung, Dawn Capital and Advance Vixeid Partners as major investors in
We’re very excited to announce today a world-first collaboration with Crown, one of the largest packaging companies in the world and the number one producer of food cans globally. Together we’re embedding digital intelligence into billions of consumer packaged goods (CPG) products, making each one capable of triggering and driving digital applications. For leading global