Peter James

PETER JAMES, Vice President Product, EVRYTHNG
Industry Perspectives

Be honest: no-one wants to scan your Connected Product

Perhaps a strange title for someone who builds a platform for Connected Products, but it is a truth that we need to address. If I buy a chocolate bar, it’s because I want to eat a chocolate bar; if I buy a pair of jeans, it’s because I want a pair of jeans to wear;

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PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Connected Packaging: Brands’ Most Powerful Marketing Channel

When seafood company Mowi wanted to bring more transparency to its business model, it found a solution that lay not outside the box – but on it.    Mowi’s challenges were twofold. Getting a sustainability message out while cutting through the crowded marketplaces of digital, print and on-air advertising; and proving its eco-friendly chops amid countless

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PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

The Infinite Canvas: Telling Your Story through Connected Packaging

“Packaging can be theatre: it can create a story.”   There’s some debate about whether this quote came from Steve Jobs or his chief design officer, Jony Ive. Whoever it was, we know what they meant. Apple’s trademark ‘built on simplicity’ marketing strategy primes us for the beautiful object hidden inside the box. So successful

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PETER JAMES, Vice President Product, EVRYTHNG
Industry Perspectives

The New Challenge For Fashion Brands: Making Apparel Recommerce Sustainable

The most shocking fact about the apparel industry is the heavy environmental impact it is having on our world: the global clothing and textile industry was responsible for nearly 100 million tons of waste in 2015 – a figure that could jump by at least 50% by 2030 [Global Fashion Agenda]; and, according to the

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PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Fighting the Counterfeiters with Data Driven Authentication

Authenticity in consumer goods is a problem for all of us, not just the original manufacturer missing out on potential revenue, but also the end consumer who may be unwittingly buying a fake item. We aren’t just talking about a random handbag or pair of athletic shoes, increasingly counterfeits are showing up in food, beauty,

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