Build Transparency, Traceability and Trust
EVRYTHNG is an end-to-end solution to optimize your supply chain with item-level visibility, protect brand integrity and build new direct consumer relationships via connected packaging.
How EVRYTHNG helps beauty brands
EVRYTHNG transforms your products into new digital touchpoint for deeper, more valuable relationships with your consumers
Always On Products
Give each product a unique digital identity and a smartphone-scannable code to create connected packs for 1:1 consumer engagement.
Direct Engagement
Deliver product transparency content, context-aware engagement and personalized experiences, in-store and post-purchase.
Real-time Insights
Capture first-party data for your CRM and unparalleled visibility of consumer behaviors and product preferences.
Track and authenticate every thing you make, from factory to consumer.
Compliance
Meet regional requirements for labelling, ingredients, tax liabilities and more with item level traceability.
Brand Protection
Detect and combat gray market and counterfeit activity with end-to-end product authentication and tracking.
Traceability
Collect data from different systems across the value chain to improve inventory visibility and management.
“We can see all our data in one place, around the world. In the past, it took three or four weeks to complete a traceability analysis. Now we’re doing it in seconds.”
Project Director
One of the world’s leading luxury product groups
Key capabilities for the beauty industry
- Activation at Scale
- End-to-End Solution
- Supply Chain Integrity
- Connected Pack
Pre-built Integrations with printer and packaging partners and ERPs to simplify the product digitization process.
Production-line integrations for automated activation of identities in the factory.
Real-time factory performance and order fulfilment dashboard.
Collects and manages data from across the product lifecycle.
A single digital product identity enables multiple applications for supply chain and brand protection and consumer engagement.
Helps brands avoid standalone point solutions.
End-to-end tracking of serialized items, case, pallets, batches and raw materials for compliance and inventory management.
Uses crowdsourced consumer data to extend supply chain visibility beyond retail.
Applies Machine Learning and real-time intelligence to aggregated supply chain data to detect operational and integrity issues.
Patented redirector technology to deliver context-aware consumer engagement.
Real-time analytics, campaign tools and more to manage connected pack applications, across regions, brands and products.
Easily integrate into your supply chain to make traceability data visible to consumers in real-time.
Products born digital
EVRYTHNG integrates with the world’s leading printing, packaging and labelling providers to enable products to be manufactured with a digital identity already in place.
“Through our partnership with EVRYTHNG, we’ve made it fast and simple for companies to digitize their products with global scalability.”
Peter Durette
President, Enterprise Solutions and Strategy
WestRock