Blogthng

Niall Murphy,

We’re very excited to announce today a world-first collaboration with Crown, one of the largest packaging companies in the world and the number one producer of food cans globally.  Together we’re embedding digital intelligence into billions of consumer packaged goods (CPG) products, making each one capable of triggering and driving digital applications. For leading global brands this collaboration means their products can now come with digital capability right out of manufacture at huge scale and with immediate application opportunities.

Under the partnership, Crown will add unique serialized codes and on-product triggers ‘at source’ to products packaged in beverage, food and aerosol cans, and in specialty packaging tins.  Every physical item has its own unique software identity and data profile in the cloud with the EVRYTHNG IoT Smart Products Platform, enabling each product to power new real-time digital applications and analytics throughout its lifecycle. Crown and EVRYTHNG are making it possible for food and beverage products to be #BornDigital™ , given digital capabilities right out the gate as they’re made.

With billions of products packaged for many of the world’s leading brands every month, this collaboration is a switch-on for the consumer packaged goods industry, enabling IoT applications at unprecedented scale.

connected packaging cans

IoT-enabled packaging makes it possible for people and systems in the supply chain, and for consumers at point of sale and post purchase to interact with products using a smartphone and connect in real-time with the cloud ‘half’ of the physical product – sharing and accessing data, triggering applications and services.  This capability opens up a wide range of smart product applications and helps brands tackle business challenges that are common to all CPG sectors, such as traceability, transparency, brand protection, digital consumer engagement and sustainability.

Earlier this year we announced a ground-breaking partnership with Avery Dennison RBIS, which will see at least 10 billion apparel and footwear items being manufactured with an Active Digital Identity™ and #BornDigital™ .   Now, working with Crown we’re bringing digital transformation to the Beverages, Food, Health & Beauty and Home Care markets – sectors that together manufacture over a trillion units with metal packaging each year.

They’ll be able to easily draw down on this inherent digital capability and focus on the applications they want to deploy rather than be overwhelmed by the challenge of how to web-enable passive, physical products at hyper scale.

 

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The transformation of packaged goods products into dynamic digital assets, connected in real-time with enterprise systems and the wider digital ecosystem offers huge value creation opportunities for brands.  We expect innovation to come in many different forms. First steps are in these ‘quick-win’ areas:

  • Product information:  Consumers can scan smart packaging for product nutrition, ingredients, manufacturing processes and provenance for total transparency about where a product came from and how it was made.
  • Supply Chain Tracking: Staff and other role players in the supply chain can scan products to track inventory, update field information and optimize stock levels.
  • Loyalty Rewards: Consumers can interact with products to access personalized digital services, offers and content.
  • Product Reordering: Consumers can use their smartphones to interact with, or reorder, products and access similar products that they may want to purchase.
  • Brand Protection: Brands can bolster anti-counterfeit programs by enhancing products with item level digital authentication and real-time analytics.

The digitization of the world’s products is well under way.  It’s no less a transformation than when computing first arrived on the desktop, or when smartphones first landed in consumer hands. We’re super proud to be at the vanguard.

Andy Hobsbawm,

bmbr-smart-jacket

A few months ago we launched a major global partnership with Fortune 500 packaging and materials giant Avery Dennison, using our IoT data management platform in the cloud in combination with Avery Dennison’s serialized smart tags and labels, to ‘switch on’ the apparel and footwear industry.

We introduced the concept of clothing that is #BornDigital. These are products manufactured with a digital software capability in the cloud that makes them more intelligent, more interactive, more characterful, and more valuable to companies and their customers.

Today we’re excited to announce a great example of the potential of #BornDigital to transform products and retail, our collaboration with fashion brand Rochambeau to produce limited edition smart digital jackets that come with one-of-a-kind personalized experiences.

SMART APPAREL #BORNDIGITAL

Each limited edition Rochambeau BRIGHT BMBR is made with an invisible layer of unique digital content and cultural experiences stitched into the fabric of the physical product. The left sleeve has a hidden zipper pocket that contains a pull out label containing an NFC chip and individually numbered QR code. Using a smartphone to connect with these smart tags instantly unlocks the exclusive experiences and gifts that come with the jacket.

never-never-lounge

Designers Laurence Chandler and Joshua Cooper founded Rochambeau as an outlet for their creative expression and artistic collaboration. The BRIGHT BMBR smart jacket brings this to life by letting owners access a set of exclusive, curated experiences in dining, art, clubbing, retail and fashion that brings together the best of New York City’s vibrant creativity and culture.

NEXT-GENERATION RETAIL

the-new-stand

Each BRIGHT BMBR also lets the wearer collect gifts by scanning the jacket within 500 yards of any of three outlets in New York run by the brand reinventing urban retail: The New Stand. As highly innovative and experiential stores that blend physical and digital products, brands, content, and commerce, it’s the perfect choice as exclusive retail partner for the BRIGHT BMBR.

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Because each jacket is a one-off, there’s also a signed, individually numbered piece of physical artwork inspired by the garment design waiting for you to digitally claim. And you can also watch a video clip of your individual piece being designed and made.

To round it all off, as the Fall/Winter season draws to a close, the BRIGHT BMBR smart jackets deliver a digital pass to Rochambeau’s 2017 New York Fashion Week runway show, where the wearer can experience the brand’s   new Spring/Summer collection live.

A PLATFORM FOR PRODUCT INTELLIGENCE

platform

Modern brands need intelligent data platforms to personalize the experience of buying and owning their smart products. As Under Armour’s CEO Kevin Plank put it: “Our belief is data is the new oil. You think it’s a coincidence Google or Amazon is who you’d bet on? 40% of their revenue is attributed to purchase history… The companies who will win are those using math.”

The serialized tags in each #BornDigital garment connect to EVRYTHNG’s intelligent, software brain in the cloud. This lets brands turn their products into an owned digital media platform for direct consumer relationships and valuable new insights, as well as smarter product operations.

For consumers, the Rochambeau BRIGHT BMBR means effortlessly elegant digital experiences and personalized content that come with every physical product.

In short: when you wear a Rochambeau smart jacket, the real world just got better.

See more info about the project here: http://brightbmbr.nyc

 

Andre Vargas,

smart home insurance solutions

IoT is currently disrupting the property insurance market, just as it has done in the automotive and health industries. To help insurance companies capitalize on this opportunity, EVRYTHNG today announced our new IoT Insurance solution. Read our press release here.

We give insurers a cutting-edge market advantage by using the data generated from connected devices to better risk-profile those insured and provide consumers with the customized service they want. With our solution, insurance companies are able to offer this service under their own brand identity, using any combination of manufactured-branded or white-labeled devices they feel is suitable for their company. Insurance companies are given complete access to real-time data, a control over the device’s ecosystem, and a branded mobile app for customers.

And to help insurers road-test new propositions fast, get consumer feedback and then launch their services before the competition, we’re making available a Pilot Kit too. You can read more about the Pilot Kit and how EVRYTHNG is disrupting the insurance industry hereCurt

As part of the launch, our SVP of Connected Products, Curt Schacker, participated in a webinar with Parks Associates yesterday focusing on how IoT is revolutionizing Insurance companies, and gave a keynote presentation at the Internet of Insurance event in New York City.

EVRYTHNG is offering insurance companies a cutting edge, cost saving advantage to minimize claims from those they protect. To learn more about how EVRYTHNG is disrupting the insurance industry with smart home devices. Click Here

 

Andre Vargas,

insurance

EVRYTHNG is heavily involved in creating IoT smart home and Insurance provider solutions.  As a result of this innovative work, Curt Schacker, our Senior Vice President of Connected Products, has been invited to participate in Park Associates’ Insurance Webinar panel discussion on September 27th. Curt will be discussing the current impact IoT has on insurance companies in the U.S and Europe.

Curt’s 25 years of experience in the Tech Industry in many senior level positions means he’s had the pleasure of speaking on various panels worldwide, sharing information and understanding into leading edge embedded and communications software topics.  He is passionate for the progression of Web-connected products and sharing this information.

IoT has been disrupting and revolutionizing insurance companies by giving users real-time sensory data from (and about) insured assets. EVRYTHNG offers insurance companies a cutting edge, cost saving advantage to minimize claims. Not only do these solutions save money for insurance companies, smart home solutions give customers peace of mind that their home is better protected from damage and loss.

Register for this free webcast today (http://buff.ly/2cIhHDI) to secure your spot in gaining insight on the business models and relevance IoT has on the insurance industry. This webcast will feature the impact IoT has on insurance corporations, new business cases, applications under development, and strategies for insurance companies to leverage data to provide new services.

This complimentary webcast is set to air live Tuesday, September 27 10 AM CT (11 AM ET), and you don’t want to miss it.

Register now 

Ryan McManus,

IoT printed labels for CPGLast week I gave a keynote talk at Digital Print for Packaging 2016 in Chicago—it was a terrific event that clearly demonstrated the sector’s continuing shift to digital printing capabilities.

What’s clear is the importance of new industrial digital printing capabilities is about much more than simply reaching performance and image quality parity with traditional industrial printers.

As customer expectations for enhanced experiences and services around physical products continues to grow, and winners and losers are more and more determined by their full set of digital capabilities and strategy, Brands are increasingly looking to make their products smart. Internet of Things activities were initially limited to continuously-connected devices (cars, home monitoring solutions, etc.), but the price of connectivity and smart packaging has declined precipitously, and Brands are now moving to enhance all physical products with a rich portfolio of functionality and applications using new data management capabilities.

The final math from these broader digital and IoT trends is clear.  Packaging and Printing providers have a rapidly growing opportunity to embed serialized physical to digital tags (QR codes, alphanumeric codes, hidden marks, smart ink, etc.) directly onto products and packaging.  Given their position at the beginning of the value chain, Packaging and Printing providers can enable Brands and other ecosystem players to drive applications across the full product lifecycle by associating these tags with an equivalent digital identity managed by an IoT platform.

Enabling Brands’ digital strategies and smart products represents a new strategic opportunity beyond traditional printing; and drives new services and margin enhancement opportunities for the printing and packaging sectors.  These opportunities require the printing of serialized tags at scale, primarily available through the new industrial digital printing solutions.

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