Data-Driven Brand Integrity
Next-generation brand protection for end-to-end traceability and authentication. Move beyond the limitations of legacy solutions by leveraging cloud-based intelligence to tackle counterfeit and gray market at scale.
How it works
Every item has a secure serialized digital identity, embedded in code on labels or packaging and activated in factory.
From integrated supply chain Brand Inspector authentication, and crowdsourced data from consumer engagements.
Customizable business rules and machine Learning models enable real-time detection, visibility and tracking via powerful dashboards.
“The launch of digital product IDs demonstrates how we continue to use technology to deliver more for our consumers and ensure the integrity of our products throughout their lifecycle”
Chief Innovation Officer
Polo Ralph Lauren
Protect your brand, not just your products
Apply data science at scale. Change the way you think about brand protection
Consumer and brand inspector authentication, using real-time rules and machine learning algorithms.
Track product diversion
Use crowdsourced data capture to exponentially increase visibility across all markets and minimize margin from undetected gray market activity.
Eliminate Backdoor Goods
Automatically detect all unauthorized products in market and trace back to source factory to prevent margin erosion.
You can put any printed or electronic tag on your products – we are compatible with all. EVRYTHNG specialize in applying intelligence in the cloud on matter what physical mark you chose.
Stay one step ahead of the counterfeiters by adding multi-factor authentication to your products for an even greater level of protection.
Because ours is a non additive solution with no major packaging changes nor complex material science application, it is more scalable and cost effective.
We manage end-to-end product lifecycle data so you can also deploy supply chain and consumer engagement applications driven by the same digital identity and physical mark.