In an age of transparency, there is growing pressure on brands to provide full disclosure about products’ provenance, ingredients, and overall journey through the supply chain. Almond chose EVRYTHNG to to help them build deeper, trusted relationships with consumers by offering transparency in every product they sell.
“It’s allowing us to see who is consuming our product, where and when, to give us an unprecedented level of insight to our case-studies that has never been achieved before. ”
Almond wanted to provide full supply chain traceability via the blockchain and make this information available to consumers scanning their purchases. In order to do so, they needed a partner who could handle the mass-scale product digitization and data management required to extract and share real-time intelligence throughout the product lifecycle.
Almond has built its own ecosystem around the EVRYTHNG internet of things SaaS platform, using EVRYTHNG’s partner integrations and toolkits to create an offering that can be expanded to other brands in the future.
Almond launched a new drink brand – “FACT” – digitized on the EVRYTHNG platform. Every FACT can tells the product’s unique story – where, when and how it was farmed, where and when it was packaged, and its journey to store. It even shares its carbon footprint, based upon the journey it took to reach consumers’ hands.
By engaging with consumers directly at ‘point of consumption,’ Almond can better understand its FACT customers and see where and when its products are being consumed. And at the same time, build deeper relationships with consumers by creating trust through product and supply chain transparency while providing a platform to reward consumers.
FACT is the first brand and in 2019, What a Melon will be added to the Almond ecosystem. As a pioneer in the FMCG space, Almond’s goal is to attract other ‘B Corps’* wanting to offer transparency to consumers.
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