Carrefour, a globally recognized supermarket chain operating more than 12,000 stores in 30 countries worldwide, is committed to reducing the environmental impact of the products its stores sell and to promoting and defending sustainable development in all of its activities. With this in mind they set out to launch an innovative recycling program.
“As part of our commitment to the environment we launched Reciclaya in collaboration with EVRYTHNG and Recycl3R. Our customers can now very quickly and simply determine how to recycle the products they’ve purchased by scanning the code on their receipt.”
How do you get consumers engaged in the recycling effort? We all know it’s important but the reality is - it isn’t always easy. And when things aren’t easy for busy consumers on-the-go, even the best intentions get lost in the rush.THE SOLUTION
EVRYTHNG teamed with Recycl3R to transform the way consumer packaged goods are recycled. Specifically using smart packaging to making recycling easier and more transparent. The joint collaboration created a new app called Reciclaya. Reciclaya -- powered by EVRYTHNG and launched at Carrefour Supermarkets in Spain -- allows consumers to determine how to recycle individual products. The app separates products into virtual recycling bins so that consumers can then place them into the closest corresponding containers.
When consumers use the Reciclaya app, they are awarded points which can be used to receive discounts on participating products. Having a financial incentive tied to social good is a meaningful incentive to drive engagement and action, while transforming recycling habits for the long-term.THE RESULTS
This new recycling program in Spain achieved the following goals:
- Brand Engagement: Since launching the program, together we have secured participation by 10 major consumer product brands including, Mahou San Miguel, PepsiCo, Henkel, Unilever and Procter & Gamble. We also have many more in line preparing to join the program.
- Generate Consumer Interest: Since launching the program in July 2018, we’ve averaged over 20,000 consumer interactions with Reciclaya per month.
- Promote the Program: There has been widespread interest and awareness of the recycling program through more than 60 mentions in the news media and a strong following via social media channels.
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