A leading provider of paper and packaging solutions, Westrock recognized that for brands to compete in the digital age they need first-party consumer data and real-time insights into production, distribution and the customer experience. They teamed with EVRYTHNG to deliver revolutionary solutions built around smart connected packaging.
“Consumer product brands face the competitive necessity to build direct relationships with their consumers and to meet industry requirements for making product information easily available to consumers. Through our partnership with EVRYTHNG, we’ve made it fast and simple for companies to digitize their products with global scalability. ”
The global economy is driven by the flow of goods -- from farm to fork, field to factory, weaving machine to wardrobe. While consumers and governments demand more sustainability, brands and manufacturers are struggling to make the digital transformation. A transformation necessary to provide critical visibility into the supply chain -- from the sourcing of materials and ingredients, to the product’s journey through the supply chain and into the consumer’s hands.
The fact is the consumer products industry is largely flying blind.THE SOLUTION
Consumer product brands can now benefit from WestRock’s Connected Packaging Solutions, developed through a collaboration between WestRock, EVRYTHNG and Digimarc.
Digital activation with EVRYTHNG makes individual products interactive, intelligent and trackable on the web, opening a new channel for trust and engagement between brands and their consumers, while providing full visibility into each product’s lifecycle. With the recently announced upgrade to global barcode standards (GS1 Digital Link), every product can now generate unique data throughout its supply chain journey. 'Digital triggers’ or codes are integrated with the EVRYTHNG market-leading IoT SaaS Platform, giving each physical package a unique Active Digital Identity™ (ADI) and data profile in the cloud
Brands now have a simple way to apply data intelligence on an item by item basis to drive new applications, gain control over supply chains, and engage case-studies. The collaboration between EVRYTHNG and WestRock has resulted in a cost effective, highly scalable, IoT-enabled platform for consumer products via packaging, in-store signage, and displays. Specific digital packaging applications benefiting from the EVRYTHNG-WestRock collaboration include:
- Digital access to information on ingredients, recipes, sourcing, assembly instructions, warranties, how to videos, etc.
- Supply chain transparency.
Packaging Lifecycle Management
- Track individual products through the supply chain from design to manufacture to distribution to retail to consumer to recycle.
- Gather and analyze real-time data intelligence.
- Serialization of individual packages and track the details of products such as authenticity, expiration and recalls.
Loyalty and Reward Systems
- Consumer engagement.
- Interaction with packaging, in-store signage and displays to access personalized digital services, offers and content.
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