Industry Perspectives

Industry Perspectives

March of the Math Men

“Success comes from standing out, not fitting in” Who didn’t love Don Draper? The quotes come thick and fast. “Change is neither bad nor good, it simply is”. Well, ad agencies, and thus ultimately brands, are all certainly getting to live out that little quote in full. Don Draper, and his acolytes, creating perfect worlds

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Industry Perspectives

Demystifying Digital Transformation

  For more than a decade, I’ve been focused on digital transformation at scale. An inevitable change, supercharged into reality during the pandemic of 2020. With omnichannel consumption among U.S. consumers increasing by 50% according to the Nielsen Omnichannel Shopping Fundamentals Report, nearly half of all consumer goods purchased last year were via an eCommerce

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Industry Perspectives

Fighting the Counterfeiters with Data Driven Authentication

Authenticity in consumer goods is a problem for all of us, not just the original manufacturer missing out on potential revenue, but also the end consumer who may be unwittingly buying a fake item. We aren’t just talking about a random handbag or pair of athletic shoes, increasingly counterfeits are showing up in food, beauty,

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Industry Perspectives

#EarthDay2021 — Scaling Sustainability as a Business Model

  In my #EarthDay2020 blog last April 22nd, I cast a vision of a future where sustainability initiatives held a key seat at the table, central to the way global brands would do business. Now on #EarthDay2021 we’ve experienced over a year of  wholesale disruption of the global supply system. As Bill Gates laments in

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Industry Perspectives

Retail 2021 — You’re nobody ’til somebody kills you

  Nowhere in retail looks the same as it did pre-pandemic. In reality, the transformation began the day Jeff sold his first book, and it is getting faster every day.   Shopping malls? Empty, maybe on the way to being a Data Centre. Shops? Deserted, quite probably rezoning to residential. Websites? Grew a lot during

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Industry Perspectives

One Product Identity, Many Tagging Technologies

  Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands — from packaged goods to apparel items to pharmaceuticals. How do consumer brands deliver on these expectations? Not only deliver on expectations, but manage them throughout a product’s life cycle?   Over the past year product digitization has become

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