Industry Perspectives

PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

The Infinite Canvas: Telling Your Story through Connected Packaging

“Packaging can be theatre: it can create a story.”   There’s some debate about whether this quote came from Steve Jobs or his chief design officer, Jony Ive. Whoever it was, we know what they meant. Apple’s trademark ‘built on simplicity’ marketing strategy primes us for the beautiful object hidden inside the box. So successful

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Industry Perspectives

Saving the world, more than meets the eye…

Christmas is a great time for movies.   One of my childhood favourites was the Transformer cartoon series. Even though I’ve become a bit numb to Michael Bay movies over the years, I did love the modern day representation of Optimus Prime. It helps having Peter Cullen’s voice, combined with some of the best CGI

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CYRUS GILBERT-ROLFE, President and MD, EMEA & Oceania, EVRYTHNG
Industry Perspectives

Refashion & New Look

In recent weeks we have seen a new optimism and a passionate effort to address the current pessimism surrounding environmental issues. Discussions at COP26 to halt the climate crisis coupled with The Earthshot Prize, launched by The Duke and Duchess of Cambridge, all help to inspire a much greater, collective action around the world to save

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NIALL MURPHY, Co-founder & CEO | EVRYTHNG + DIGIMARC
Industry Perspectives

EVRYTHNG + Digimarc

I’m excited to share the news that today EVRYTHNG is joining with the Digimarc Corporation. Having worked together as partners for nearly five years and with many customers, the natural synergy between both our organizations has become increasingly clear. Combining creates world leading capability and capacity to meet our customer’s needs, radically expands the scope

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How do you fact check a product - Perraine Bradley + Jonathan Worthington
Industry Perspectives

How do you “fact-check” a product?

We live in a world now where authenticity has never been more important. But it’s also harder and harder to identify. For example, over the past 100 years the media experienced a similar evolution. The way stories are identified and sourced. The format of the content produced. The way in which content is  distributed. Yet,

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DOMINIQUE GUINARD
Industry Perspectives

EPCIS 2.0 – The Web language for supply chain data interoperability

The GS1 EPCIS 2.0 standard was released for public community review today, the last step before formal ratification of the standard. The time is right for EPCIS 2.0 as it provides a Web compatible universal language for supply chains, a critical building block for data interoperability in a world where supply chain transparency is demanded

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CYRUS GILBERT-ROLFE, President and MD, EMEA & Oceania, EVRYTHNG
Industry Perspectives

March of the Math Men

“Success comes from standing out, not fitting in” Who didn’t love Don Draper? The quotes come thick and fast. “Change is neither bad nor good, it simply is”. Well, ad agencies, and thus ultimately brands, are all certainly getting to live out that little quote in full. Don Draper, and his acolytes, creating perfect worlds

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KEITH TURCO, President and MD, Americans & APAC, EVRYTHNG
Industry Perspectives

Demystifying Digital Transformation

  For more than a decade, I’ve been focused on digital transformation at scale. An inevitable change, supercharged into reality during the pandemic of 2020. With omnichannel consumption among U.S. consumers increasing by 50% according to the Nielsen Omnichannel Shopping Fundamentals Report, nearly half of all consumer goods purchased last year were via an eCommerce

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