Industry Perspectives

PETER JAMES, Vice President Product, EVRYTHNG
Industry Perspectives

Be honest: no-one wants to scan your Connected Product

Perhaps a strange title for someone who builds a platform for Connected Products, but it is a truth that we need to address. If I buy a chocolate bar, it’s because I want to eat a chocolate bar; if I buy a pair of jeans, it’s because I want a pair of jeans to wear;

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PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Connected Packaging: Brands’ Most Powerful Marketing Channel

When seafood company Mowi wanted to bring more transparency to its business model, it found a solution that lay not outside the box – but on it.    Mowi’s challenges were twofold. Getting a sustainability message out while cutting through the crowded marketplaces of digital, print and on-air advertising; and proving its eco-friendly chops amid countless

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PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

The Infinite Canvas: Telling Your Story through Connected Packaging

“Packaging can be theatre: it can create a story.”   There’s some debate about whether this quote came from Steve Jobs or his chief design officer, Jony Ive. Whoever it was, we know what they meant. Apple’s trademark ‘built on simplicity’ marketing strategy primes us for the beautiful object hidden inside the box. So successful

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Industry Perspectives

Saving the world, more than meets the eye…

Christmas is a great time for movies.   One of my childhood favourites was the Transformer cartoon series. Even though I’ve become a bit numb to Michael Bay movies over the years, I did love the modern day representation of Optimus Prime. It helps having Peter Cullen’s voice, combined with some of the best CGI

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CYRUS GILBERT-ROLFE, President and MD, EMEA & Oceania, EVRYTHNG
Industry Perspectives

Refashion & New Look

In recent weeks we have seen a new optimism and a passionate effort to address the current pessimism surrounding environmental issues. Discussions at COP26 to halt the climate crisis coupled with The Earthshot Prize, launched by The Duke and Duchess of Cambridge, all help to inspire a much greater, collective action around the world to save

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DOMINIQUE GUINARD
Industry Perspectives

EVRYTHNG + Digimarc Driving the Next Generation of Digital Product Identification

November, 15 we made the incredible announcement that EVRYTHNG is joining the Digimarc Corporation. My colleague, co-founder and CEO, Niall Murphy, wrote about what this latest development means for us as a business, as employees, as customers and partners in his blog. Now it’s my turn to share not just my thoughts but also highlights

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Industry Perspectives

EVRYTHNG + Digimarc

I’m excited to share the news that today EVRYTHNG is joining with the Digimarc Corporation. Having worked together as partners for nearly five years and with many customers, the natural synergy between both our organizations has become increasingly clear. Combining creates world leading capability and capacity to meet our customer’s needs, radically expands the scope

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How do you fact check a product - Perraine Bradley + Jonathan Worthington
Industry Perspectives

How do you “fact-check” a product?

We live in a world now where authenticity has never been more important. But it’s also harder and harder to identify. For example, over the past 100 years the media experienced a similar evolution. The way stories are identified and sourced. The format of the content produced. The way in which content is  distributed. Yet,

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DOMINIQUE GUINARD
Industry Perspectives

EPCIS 2.0 – The Web language for supply chain data interoperability

The GS1 EPCIS 2.0 standard was released for public community review today, the last step before formal ratification of the standard. The time is right for EPCIS 2.0 as it provides a Web compatible universal language for supply chains, a critical building block for data interoperability in a world where supply chain transparency is demanded

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PETER JAMES, Vice President Product, EVRYTHNG
Industry Perspectives

The New Challenge For Fashion Brands: Making Apparel Recommerce Sustainable

The most shocking fact about the apparel industry is the heavy environmental impact it is having on our world: the global clothing and textile industry was responsible for nearly 100 million tons of waste in 2015 – a figure that could jump by at least 50% by 2030 [Global Fashion Agenda]; and, according to the

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