Industry Perspectives

PETER JAMES, Vice President Product EVRYTHNG
Industry Perspectives

Fighting the Counterfeiters with Data Driven Authentication

Authenticity in consumer goods is a problem for all of us, not just the original manufacturer missing out on potential revenue, but also the end consumer who may be unwittingly buying a fake item. We aren’t just talking about a random handbag or pair of athletic shoes, increasingly counterfeits are showing up in food, beauty,

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NIALL MURPHY, Co-founder & CEO | EarthDay2021
Industry Perspectives

#EarthDay2021 — Scaling Sustainability as a Business Model

  In my #EarthDay2020 blog last April 22nd, I cast a vision of a future where sustainability initiatives held a key seat at the table, central to the way global brands would do business. Now on #EarthDay2021 we’ve experienced over a year of  wholesale disruption of the global supply system. As Bill Gates laments in

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CYRUS GILBERT-ROLFE, President and MD, EMEA & Oceania, EVRYTHNG
Industry Perspectives

Retail 2021 — You’re nobody ’til somebody kills you

  Nowhere in retail looks the same as it did pre-pandemic. In reality, the transformation began the day Jeff sold his first book, and it is getting faster every day.   Shopping malls? Empty, maybe on the way to being a Data Centre. Shops? Deserted, quite probably rezoning to residential. Websites? Grew a lot during

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DR. DOMINIQUE "DOM" GUINARD, CTO & Co-Founder, EVRYTHNG
Industry Perspectives

One Product Identity, Many Tagging Technologies

  Today, consumers expect end to end traceability, authenticity and engaging experiences from consumer product brands — from packaged goods to apparel items to pharmaceuticals. How do consumer brands deliver on these expectations? Not only deliver on expectations, but manage them throughout a product’s life cycle?   Over the past year product digitization has become

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