Product & Technology

Platform & Technology

Raising the Bar for Brand Protection

An AUTHENTICATE product update We’re relentless in our mission to revolutionize brand protection through a data-driven approach; an approach that is unlocked when every single product is ‘born digital’ in the EVRYTHNG Product Cloud™. Recently we’ve added some exciting new functionality to our AUTHENTICATE product and I’m incredibly pleased to share some of these recent

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Industry

Reflections on NRF’s 2020 Vision: Finding Experience in the Data

We’re officially a month into 2020 and the new decade is well underway.   NRF 2020 at Javits Center in New York last month provided a double-espresso-in-the-morning style kick-off for the new year. So much so, it is worth reflecting back as it jolted our eyes open and set the stage for what’s to come.

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Product & Technology

It’s real: Data-Driven Product Authenticity™ with Machine Learning

One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of  backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags

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EVRYTHNG SmartLabel DL
Product & Technology

EVRYTHNG SmartLabel® DL Unleashes the Full Power of Mass-Scale Product Digitization

HOME We’re excited to share that earlier this month, we announced the availability of our new SmartLabel solution—allowing consumer product brands to unleash the full power of mass-scale product digitization with GS1 Digital Link and EVRYTHNG digital identities. More than 826 brands that are either already delivering SmartLabel® compliant transparency—or soon will be—can immediately benefit

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Smartlabel and EVRYTHNG
Product & Technology

Looking Ahead to a Year of Convergence for the Consumer Products Industry

HOME Meeting the divergent needs of GenZ and GenX is challenging the consumer products industry. Responding to the challenge will require a strategy that enables diverse consumer needs to be met on a converged and common product platform. This, we contend, is a defining driving force for 2019 and beyond. GenZ consumers are making values-based

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SmartLabel
Product & Technology

EVRYTHNG Amplifies SmartLabel® Initiatives for Consumer Product Brands; One On-Pack Code, Multiple Applications

HOME NEW YORK & LONDON, March 4, 2019 – EVRYTHNG, the IoT platform that activates every consumer product to make it intelligent, interactive and trackable, today introduced the new EVRYTHNG SmartLabel DL — unleashing the full power of mass-scale product digitization with GS1 Digital Link and EVRYTHNG digital identities. More than 826 consumer product brands already, or

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Scanning anomalies
Product & Technology

All Scans are Normal, but Some are More Normal Than Others

HOME A few weeks ago, we told you about the release of a number of machine learning tools in our products in particular for product authenticity. Our overall idea is to implement what we call Data Driven Product Authenticity; in short, we want to move from an industry fighting illicit products by using product tags

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Scanthng by EVRYTHNG
Product & Technology

EVRYTHNG’s New Mobile Web Scanning Toolkit

HOME Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a

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Product authenticity using machine learning
Product & Technology

Data-Driven Product Authenticity Using Machine Learning

HOME The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine

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EVRYTHNG Propels Consumer Goods Industry into the Circular Economy with New Era of Product Digitization

HOME NEW YORK & LONDON, September 25, 2018 — EVRYTHNG, the IoT platform that activates every consumer product to make it intelligent, interactive and trackable, today announced the EVRYTHNG platform is powering a first of its kind recycling scheme providing consumer product brands and retailers with vital insights to consumer recycling habits and behaviors. Debuted

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