Product & Technology

How do you fact check a product - Perraine Bradley + Jonathan Worthington
Industry Perspectives

How do you “fact-check” a product?

We live in a world now where authenticity has never been more important. But it’s also harder and harder to identify. For example, over the past 100 years the media experienced a similar evolution. The way stories are identified and sourced. The format of the content produced. The way in which content is  distributed. Yet,

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DOMINIQUE GUINARD
Industry Perspectives

EPCIS 2.0 – The Web language for supply chain data interoperability

The GS1 EPCIS 2.0 standard was released for public community review today, the last step before formal ratification of the standard. The time is right for EPCIS 2.0 as it provides a Web compatible universal language for supply chains, a critical building block for data interoperability in a world where supply chain transparency is demanded

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Product & Technology

EVRYTHNG announces native support of Digimarc watermarks

We’re excited to announce new capabilities combining Digimarc watermarks with the EVRYTHNG Product Cloud™    Digimarc is a pioneer in digital watermarking technologies that can be printed onto physical packaging to enable brand protection, supply chain traceability and consumer engagement applications – so, they’re a natural partner for us.  We’ve worked together since 2017 when

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Platform & Technology

Raising the Bar for Brand Protection

An AUTHENTICATE product update We’re relentless in our mission to revolutionize brand protection through a data-driven approach; an approach that is unlocked when every single product is ‘born digital’ in the EVRYTHNG Product Cloud™. Recently we’ve added some exciting new functionality to our AUTHENTICATE product and I’m incredibly pleased to share some of these recent

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Niall Murphy, CEO & Co-founder, 2020 vision
Industry

Reflections on NRF’s 2020 Vision: Finding Experience in the Data

We’re officially a month into 2020 and the new decade is well underway. NRF 2020 at Javits Center in New York last month provided a double-espresso-in-the-morning style kick-off for the new year. So much so, it is worth reflecting back as it jolted our eyes open and set the stage for what’s to come. To

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Predictor machine learning
Product & Technology

It’s real: Data-Driven Product Authenticity with Machine Learning

One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of  backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags

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EVRYTHNG SmartLabel DL
Product & Technology

EVRYTHNG SmartLabel® DL Unleashes the Full Power of Mass-Scale Product Digitization

We’re excited to share that earlier this month, we announced the availability of our new SmartLabel solution—allowing consumer product brands to unleash the full power of mass-scale product digitization with GS1 Digital Link and EVRYTHNG digital identities. More than 826 brands that are either already delivering SmartLabel® compliant transparency—or soon will be—can immediately benefit from

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Smartlabel and EVRYTHNG
Product & Technology

Looking Ahead to a Year of Convergence for the Consumer Products Industry

Meeting the divergent needs of GenZ and GenX is challenging the consumer products industry. Responding to the challenge will require a strategy that enables diverse consumer needs to be met on a converged and common product platform. This, we contend, is a defining driving force for 2019 and beyond. GenZ consumers are making values-based purchasing

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Scanning anomalies
Product & Technology

All Scans are Normal, but Some are More Normal Than Others

A few weeks ago, we told you about the release of a number of machine learning tools in our products in particular for product authenticity. Our overall idea is to implement what we call Data Driven Product Authenticity; in short, we want to move from an industry fighting illicit products by using product tags that

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Scanthng by EVRYTHNG
Product & Technology

EVRYTHNG’s New Mobile Web Scanning Toolkit

Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a QR

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