Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a QR
The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine learning
Recycling. We all know it’s important but the reality is — it isn’t always easy. And when things aren’t easy for busy consumers on-the-go, even the best intentions get lost in the rush. After all, time is precious. With this in mind EVRYTHNG has prioritized initiatives in support of a more sustainable future including, recycling.
Since its launch a month ago, we have seen quite a bit of interest around the new GS1 Digital Link standard: the standard connecting all things to the Web! However, standards are always complex beasts and grasping their full powers requires reading lengthy documents. To help the community understand the powers of the Digital Link,
The announcement of the new GS1 Digital Link standard – overseen by our CTO and Co-founder Dom Guinard – was a watershed moment for the consumer goods industry as a whole. Whether you are a brand, a packaging company, a logistics firm, or a service vendor, this new standard is likely to have an impact
We are very excited to announce the ratification of the GS1 Digital Link standard (aka GS1 Web URI), a simple but game changing revolution for the trillions of barcode enabled products across the world. In short, the GS1 Digital Link upgrades barcodes to: 1) be scannable out-of-the-box by consumer phones; 2) be seamlessly connected to
We started experimenting with the blockchain about two years ago when we were invited to join the Blockchain Research Institute (BRI) to lead the Blockchain and IoT research. A big part of our work for the institute was to research the impact the blockchain, and more generally Distributed Ledger Technologies (DLT), will have on IoT,
We are thrilled to announce the launch of our Blockchain Integration Hub, a milestone in our exploration of what blockchain technologies can bring to supply chain & the IoT and in particular to the digitization of CPG and apparel products. In short, the hub packages integrations with several blockchains and makes it easy for consumer
OriginTrail, Tierion, and BLOCKv Partner with EVRYTHNG to Bring Blockchain Transparency, Authentication and Supply Chain Applications to Consumer Products NEW YORK & LONDON, June, 5, 2018 — EVRYTHNG, the leading digital identity and data management platform for consumer products, today announced the availability of the EVRYTHNG Blockchain Integration Hub. The announcement coincides with the signing
There is no shortage of hype around how the blockchain can help the IoT and the supply chain. Yet, there are very few real-world and practical examples of how this can work. Thanks to our work for the Blockchain Research Institute over the past year we had the chance to deep-dive into the subject with