Product & Technology

Get More From Your Point of Sale Marketing

HOME Increasing Sales, Compliance and Real-time Data Management with End-to-End Traceability of In-Store Shopper Marketing Displays The store remains a critical touch point for brands to reach and influence consumers, with 76 percent of all purchase decisions made in-store, and 68 percent of all in-store purchases driven by impulse. This is precisely why brands have

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Using Smart Product Personalization To Create Emotional Connection

HOME In 2015, 90 percent of consumer products companies lost market share, and 62 percent suffered declining sales, much of it to agile, digitally native companies like Amazon, a company that has long been focused on using data to build personalized experiences and customer loyalty innovations (from Wish Lists to Prime shopping). The imperative for

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GS1 blog series: EVRYTHNG and GS1 in a nutshell

HOME EVRYTHNG became a GS1 US Solution Partner a few months ago, as we excitedly announced in a blog post at the time.  This news may have made you wonder: Who exactly is GS1 and what does this have to do with the Internet of Things?  We’ll be explaining what this all means in a series of

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Your Competition Isn’t Who You Think It Is

HOME Leaders in digital have excelled at creating exceptional customer experiences and meeting ever-rising consumer expectations. Historically, this has meant leveraging technology such as mobile, apps, social media, CRM and e-commerce, in addition to other digital channels. As we embark on the next phase of digital—led by the Internet of Things—there is a new and

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Digitized Products Change the Game for Brand Protection

HOME Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and

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As QR Codes Go Mainstream, Brands Must Not Miss Out

HOME Amazon’s ability to personalize consumer marketing is more powerful than you might realize. Of course there are the prompts on product pages offering items similar to those you’ve browsed and bought. But that’s just the start. The site also uses social info, shopping history and big data to determine if you’ve just had a

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Rethinking Shopper Marketing with Smarter In-Store Displays

HOME Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s imperative that every step of the process goes as smoothly as possible. But according to some estimates, between 40 and 80 percent of in-store displays are never activated, resulting in a huge

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How Data from Smart Products Drive Value Throughout the Lifecycle

HOME The rise of Internet of Things technology presents a new opportunity for consumer product manufacturers to digitally-enable their physical products, making them trackable, interactive and “smart.” All everyday items, from t-shirts to boxes of cereal, can now be web-connected with a unique digital identity stored in the cloud. These smart products have the ability

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SmartLabel™ Gets Advanced Digital Product Lifecycle Management With EVRYTHNG

HOME Consumer goods brands can now integrate the SmartLabel™ transparency initiative with data management capabilities New York and London, July 26, 2017—EVRYTHNG, the Internet of Things Smart Products Platform, today announces its ability to support the SmartLabel™ transparency initiative, enabling consumer goods companies to easily participate in the program, as well as to rapidly web-enable

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Bringing Digital Product Lifecycle Management Capabilities to SmartLabel Transparency Solutions

HOME A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands

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