HOME Welcome to post #3 in our series exploring GS1 identifiers and the EVRYTHNG platform. If you missed the last post, read it here to catch up. (Don’t worry, we’ll wait…) The EVRYTHNG platform has been built with a highly flexible data model geared towards providing the ability for anybody to digitally represent physical products
HOME Last week, we kicked off our GS1 blog series on and the IoT with a ‘beginners guide’. Here we’re going to address some key questions we’ve had from brand owners and retailers about what ‘web-enabling’ GS1 identifiers actually means to them. More than two million organizations globally use GS1 identifiers across a
HOME Increasing Sales, Compliance and Real-time Data Management with End-to-End Traceability of In-Store Shopper Marketing Displays The store remains a critical touch point for brands to reach and influence consumers, with 76 percent of all purchase decisions made in-store, and 68 percent of all in-store purchases driven by impulse. This is precisely why brands have
HOME In 2015, 90 percent of consumer products companies lost market share, and 62 percent suffered declining sales, much of it to agile, digitally native companies like Amazon, a company that has long been focused on using data to build personalized experiences and customer loyalty innovations (from Wish Lists to Prime shopping). The imperative for
HOME EVRYTHNG became a GS1 US Solution Partner a few months ago, as we excitedly announced in a blog post at the time. This news may have made you wonder: Who exactly is GS1 and what does this have to do with the Internet of Things? We’ll be explaining what this all means in a series of
HOME Leaders in digital have excelled at creating exceptional customer experiences and meeting ever-rising consumer expectations. Historically, this has meant leveraging technology such as mobile, apps, social media, CRM and e-commerce, in addition to other digital channels. As we embark on the next phase of digital—led by the Internet of Things—there is a new and
HOME Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and
HOME Amazon’s ability to personalize consumer marketing is more powerful than you might realize. Of course there are the prompts on product pages offering items similar to those you’ve browsed and bought. But that’s just the start. The site also uses social info, shopping history and big data to determine if you’ve just had a
HOME Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s imperative that every step of the process goes as smoothly as possible. But according to some estimates, between 40 and 80 percent of in-store displays are never activated, resulting in a huge
HOME The rise of Internet of Things technology presents a new opportunity for consumer product manufacturers to digitally-enable their physical products, making them trackable, interactive and “smart.” All everyday items, from t-shirts to boxes of cereal, can now be web-connected with a unique digital identity stored in the cloud. These smart products have the ability