Product & Technology

A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands are

Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users over

Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands need

Internet of Things digital product lifecycle applications for CPG companies and retailers now leverage GS1 Standards, the world’s most widely-used information standards New York and London, June 20, 2017—EVRYTHNG, the Internet of Things Smart Products Platform for consumer products, today announces the first-of-its-kind integration of EVRYTHNG Active Digital Identities™ with GS1 Standards. The integration enables

GS1 Standards are used by more than one million companies on a daily basis around the world to identify consumer products for point of sale and supply chain applications, and to describe information about consumer products—a bedrock of the supply chain process. So we’re thrilled to announce our certification as a Solution Partner by GS1

Today’s brands are no longer being measured against traditional competitors. They’re being measured against the very best companies in the world that are providing the types of experiences and services that consumers now demand from all brands, regardless of industry. That means that as a consumer goods company, your competition is no longer just the