Product & Technology

SmartLabel™ Gets Advanced Digital Product Lifecycle Management With EVRYTHNG

HOME Consumer goods brands can now integrate the SmartLabel™ transparency initiative with data management capabilities New York and London, July 26, 2017—EVRYTHNG, the Internet of Things Smart Products Platform, today announces its ability to support the SmartLabel™ transparency initiative, enabling consumer goods companies to easily participate in the program, as well as to rapidly web-enable

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Bringing Digital Product Lifecycle Management Capabilities to SmartLabel Transparency Solutions

HOME A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands

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The Death of QR Codes Has Been Greatly Exaggerated

HOME Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users

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#BornDigital Products Eradicate an Age-Old Inventory Management Problem

HOME Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands

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How Smart Products Will Solve the Retail Apocalypse

HOME Some of the world’s biggest department stores are facing branch closures in what reports are referring to as “the retail apocalypse.” Yet amidst this darkness is a new dawn: the rise of Internet of Things-enabled smart products, helping brands and retailers better compete. Shopocalypse NowAccording to Bloomberg, more than 3,500 stores are expected to

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How Label Companies Can Win in the Smart Products Revolution

HOME The phrase “data is the new oil” sums it up perfectly. Raw materials like railway steel, motorway concrete, labor and oil were the critical raw materials for the economy in the last century, and data is the equivalent input for the 21st century. Any company expecting to thrive (or even survive) in our new

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EVRYTHNG Announces Industry-First Connection of GS1 Identifiers with the Internet of Things at Industrial Scale

HOME Internet of Things digital product lifecycle applications for CPG companies and retailers now leverage GS1 Standards, the world’s most widely-used information standards New York and London, June 20, 2017—EVRYTHNG, the Internet of Things Smart Products Platform for consumer products, today announces the first-of-its-kind integration of EVRYTHNG Active Digital Identities™ with GS1 Standards. The integration

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