The era of connected packaging is here. Engage with your consumers anytime, anywhere, to build deeper, more valuable relationships. Deliver product transparency, context-aware experiences and new DTC services, with a simple smartphone scan of your products, and unlock game-changing insights into your audience in the process.
An Active Digital Identity™ in the EVRYTHNG Product Cloud is given to every product, at serialized item, SKU or batch level.
Add a QR code, NFC tag or other identifier to your product packaging or label, scannable by consumers in-store or at home
Dynamic rules in cloud use real-time context data to determine application experience and content, all using the same code
Drives first party data capture for CRM, enabling marketers to personalize campaigns and improve distribution and sales
With EVRYTHNG pioneering brands have transformed their products into a new digital touchpoint to redefine the consumer experience.
Consumer authentication, style tips and buy direct from their eComm store.
Driving engagement and social sharing through prize draws and giveaways.
Interactive in-store displays and product content to drive conversions.
Full item provenance and history from egg to store, for trust and transparency.
Showcasing the provenance and sustainability of every garment.
Geert Van Aelst
Head of Marketing
Südzucker Group
The scan – where, when, why did they engage
The consumer – who they are, and on what device
The product – which one, what channel and how was it fulfilled
The engagement – what information are they requesting, what are they telling you back
Patented technology to dynamically deliver multiple applications from the same digital identity and code, simplifying your packaging and creating memorable consumer experiences.
Enables you to collect and share data from full product lifecycle for full transparency, creating a connection between your products, your audience and the wider digital ecosystem.
We’re industry leaders in product digitization. We’ve engineered scalable processes to embed digital identities onto products at source, through our printing and packaging partnerships and serialization capabilities.
Activate connected pack across all your countries, brands and products.
EVRYTHNG integrates with your existing IT infrastructure and is built for scale.
