Next Generation Consumer Experience
Connected Pack powered by the EVRYTHNG Product Cloud™ creates a new scalable DTC channel. The smart way to engage with the always-on consumer.
CPG brands innovating with EVRYTHNG
Mowi, the world’s largest producer of Atlantic salmon, wanted to give full transparency for every product. They use EVRYTHNG to collect and manage data from their supply chain systems and share this dynamically with consumers at point of sale, using every pack of salmon as a digital media channel.
Almond chose EVRYTHNG to help them build deeper, trusted relationships with consumers by offering transparency in every can of FACT they sell, and a digital rewards program to incentivize engagement. Enabled by a serialized code on every can.
How EVRYTHNG helps CPG brands
The EVRYTHNG Product Cloud™ gives an Active Digital Identity™ to every item, linked to a smartphone-scannable code or tag on the product. This is your new digital touchpoint.
Connected Pack opens up limitless possibilities
Context-Aware
Use real-time intelligence from the cloud to deliver personalized and dynamic experiences.
Build Advocacy
Give consumers transparency, sustainability and provenance information for every item.
Grow Revenues
Launch new DTC services from the product itself: Loyalty, Rewards, Re-order, Up-sell.
Transform how you reach and retain consumers
More Effective Spend
Drive higher quality, lower cost engagement, with 5x higher average scan rate than Google CTR.
Real-time Insights
Collect first-party data for CRM and unparalleled measurement of consumer behaviors and product usage.
Deeper Engagement
Turn ‘brand in hand’ moments in store or at home into long-term 1:1 relationships with your consumers.
Key capabilities for the CPG industry
- Context-Aware
- End to End Solution
- Enterprise Scale
- Any Code, Any Connectivity
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Deliver multiple applications from the same digital identity and code – move beyond tactical QR codes which only give a fixed consumer experience.
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Patented technology to dynamically determine the content and application experience your consumers receive.
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Give consumers access to rich brand and product content, way beyond your limited pack real estate.
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EVRYTHNG connects to your supply chain systems, collecting product data through the product journey
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Enables consumers to get authenticity, transparency and traceability data from a simple smartphone scan
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Integrates with your CRM and CMS to help you get more from your marketing campaigns
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Enterprise-grade PaaS built for global deployments across multiple products, brands and regions.
Enables product digitization at scale via printing and packaging integrations to put digital identities onto products at source,
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Use any combination of batch, SKU or item-level identifiers on your products.
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EVRYTHNG support the GS1 Digital Link global coding standard, so you’re not locked in to one provider.
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We work with any type of on-pack connectivity; QR code, Datamatrix, NFC or and proprietary tags from providers like Digimarc or Wiliot.
Products born digital
Put simply, to make connected pack work, you need a way to put codes on products at scale. That’s why EVRYTHNG integrates with the world’s leading packaging providers.
“Through our partnership with EVRYTHNG, we’ve made it fast and simple for companies to digitize their products with global scalability.”
Peter Durette
President, Enterprise Solutions and Strategy
WestRock
