Customer Stories

Rebecca Minkoff

Direct-to-consumer engagement through #AlwaysOn smart bags


Rebecca Minkoff’s connected hand bags powered by Avery Dennison and EVRYTHNG
See how Rebecca Minkoff created a connected handbag to create a new, completely owned media channel allowing for direct-to-consumer engagement.


  • Create exciting, memorable experience to drive engagement and conversions
  • Capture rich behavioral CRM data on consumers to enable retargeting
  • Inform future production and campaigns with insights on consumer patterns and behaviours

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