Direct-to-consumer engagement through #AlwaysOn smart bags
Rebecca Minkoff’s connected hand bags powered by Avery Dennison and EVRYTHNG
See how Rebecca Minkoff created a connected handbag to create a new, completely owned media channel allowing for direct-to-consumer engagement.
- Create exciting, memorable experience to drive engagement and conversions
- Capture rich behavioral CRM data on consumers to enable retargeting
- Inform future production and campaigns with insights on consumer patterns and behaviours