The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine learning to finally give brands the weapons they need to win the fight. We are proud to introduce a new, Web-native way to authenticate products. It doesn’t require dedicated software, proprietary tags or changes to manufacturing processes. We leverage state-of-the-art machine learning technologies and a user-centric product authenticity toolkit to examine both physical and digital characteristics of a product to determine its authenticity.