EVRYTHNG and GOOEE Partner to Make the LED Value Chain Smart For the Internet Of Things

Disruptive Venture in LED Lighting Value Chain Collaborates with Internet of Things Cloud Software Pioneer to Build Global Sensory Network Platform

NEW YORK, LONDON & TAIPEI, February 24, 2015 — EVRYTHNG, the Internet of Things (IoT) Smart Products Platform that manages real-time data to drive applications, today announced a strategic partnership with GOOEE, a Machine-to-Machine (M2M) and IoT technology company specializing in systems integration for the LED lighting value chain. The partnership represents a landmark collaboration to build a global sensory network platform and become the ‘Operating System for smart connected lighting’.

A ‘perfect storm’ of opportunity exists across both the LED lighting and IoT sectors. LED lighting is going through a massive global infrastructure change from the traditional legacy technologies to newer solid-state lighting-based products. (McKinsey projects the worldwide lighting market to grow to approximately $159 billion by 2020 1). And the ubiquity of lighting in homes, enterprises, industrial facilities and retail locations also makes it the perfect platform for the IoT.

Representing a true digitization of LED lighting, GOOEE’s light engines feature patented sensory, two-way communication capabilities and are compatible with a variety of lighting, control and smart systems. The EVRYTHNG platform will enable GOOEE to operate tens of millions of intelligent light endpoints in a global network. It also allows it to manage and analyze the huge volumes of data that flow from and around these products, and drive and connect with a wide array of applications.

GOOEE’s professional sensing, control and energy management technology, combined with the scalability and intelligence of EVRYTHNG’s IoT cloud platform for real-time data management, will bring the following benefits and powerful new business opportunities to the professional lighting industry:

  • Significantly increase value in the LED lighting, energy services and smart metering sectors;
  • Power application for greater lighting control and flexibility;
  • Reduced energy and maintenance costs 2;
  • Access to multiple applications such as security systems (via motion detection), environment management and product scanning for logistics and tracking applications.

GOOEE is a new IoT lighting venture whose founders consist of Technology, LED and Semiconductor veterans with decades of experience in the lighting industry. Selling on an OEM/ODM basis, GOOEE supplies smart LED light engines, sensing optics and communications hardware to deliver multiple business applications at low cost with mass-market reach.

EVRYTHNG’s IoT smart product Platform-as-a-Service (PaaS) manages and operates intelligent digital identities for products on the Web on an industrial scale. This makes it possible to control products, operate applications driven by real-time information and connect products into the broader digital ecosystem.

“This partnership creates a robust operating system for the lighting industry that increases velocity and adaptability with multiple applications connecting and pulling data into one place,” said GOOEE CEO Andrew Johnson. “GOOEE’s approach is based upon interoperability and universal accessibility to give the lighting industry a turnkey solution to connect with a multitude of systems.”

“Lighting as a ubiquitous and smart sensory platform is an incredibly powerful opportunity and application driver for realizing the potential of the Internet of Things,” said Niall Murphy, CEO at EVRYTHNG. “We’re very pleased to be able to partner EVRYTHNG’s unique IoT cloud software platform to make products smart, with GOOEE’s game-changing luminaire and sensory technology, to make it possible for the lighting industry to realize this global market opportunity.”

1. “Lighting the way: Perspectives on the global lighting market”, McKinsey, 2012

2. For example, according to The Climate Group, combining LED lamps in streetlights with smart controls can reduce CO2 emissions by 50 percent-70 percent.


EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, visit evrythng.com and follow @EVRYTHNG.

About Gooee

GOOEE is an M2M (machine to machine) and IoT (Internet of Things) technology business and systems integrator, focusing on design, engineering and supply of hardware, software and data management components across the LED lighting value chain. GOOEE’s founders consist of Technology, LED & Semiconductor veterans with decades of experience in the lighting industry. They provide ASICs, LED light engines, sensor components, control and actuation devices (switches), system integration for OEM and ODM customers, and a real-time control, data and API management platform to operate smart lighting and metering products.

Media Contacts

US: Nikki Reyes, nreyes@witstrategy.com +1 408.499.0033
UK: Caroline Burgess, caroline.burgess@gingermaypr.com +44 (0) 203 642 1124
For GOOEE: Melissa J. Dixon, melissa.dixon@gooee.com +1 407 279 6486

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