EVRYTHNG has named former Brandwatch CFO David Reynolds Chief Financial Officer. David brings proven experience in directing high-growth businesses and will be working closely with the EVRYTHNG executive team to lead the company in its next phase of growth.
London and New York, July 16, 2019 – EVRYTHNG, the IoT platform that activates every consumer product to make it intelligent, interactive and trackable, today announced former Brandwatch CFO David Reynolds has joined the company as Chief Financial Officer. David brings proven experience in directing high-growth businesses and will be working closely with the EVRYTHNG executive team to lead the company in its next phase of growth.
“We’re at a pivotal time in our company’s history as an increasing number of consumer product brands make the shift to mass-scale product digitization with digital identities on the web,” said Niall Murphy, CEO and co-founder, EVRYTHNG. “David’s deep knowledge of the business of technology, combined with his experience in working with high-growth companies is exactly the expertise we need on our executive bench right now. We are scaling quickly to meet brands’ growing demand for visibility and intelligence across the product lifecycle while delivering the tools and data necessary to create direct-to-consumer contextualized experiences.”
David joins EVRYTHNG from social media monitoring company Brandwatch where, as CFO, he saw the company through transformational mergers and acquisitions while refocusing and reenergizing the company’s operations, finances and business model. He was also instrumental in the company’s global expansion to Australia. Prior to Brandwatch, David spent 20 years working in the City of London, the UK’s financial center, as a top-ranked equity analyst. During this time, he led the Jeffries European Media and Internet equity research team and advanced through the ranks of JPMorgan. David worked closely with a number of high-growth digital businesses including AO, BCA, Just Eat, Markit, Photobox, Scout24, Zoopla and Zalando. David qualified as a Chartered Accountant with KPMG.
“I’m a data-driven person, very much focused on revenue growth strategies. While my path to CFO may be considered a bit untraditional — accountant to equity analyst to CFO — it has given me the mix of hands-on experience and knowledge needed to help lead EVRYTHNG in its next phase of growth,” said David Reynolds, CFO, EVRYTHNG.
David served as an officer in the Royal Marines Commandos before beginning his career in finance. Today, when he’s not focusing on financial strategies, you’ll find David free-diving with whales in the South Pacific or enjoying time with his wife and three daughters in the UK.
At the Forefront of Innovation
EVRYTHNG is at the forefront of industry development and innovation. Most recently named one of the UK’s 50 most disruptive companies in the D/SRUPTION50 Index, EVRYTHNG is a 2018 World Economic Forum (WEF) Technology Pioneer. Working with the WEF, EVRYTHNG is actively engaged in efforts to advance global collaboration on the Fourth Industrial Revolution with an emphasis on digitization of products with digital identity in the cloud, sustainable production, the blockchain, and the application of machine learning and adaptive analytics with product lifecycle data at scale. EVRYTHNG co-chaired the GS1 Digital Link working group that has released a standard to upgrade the world’s barcodes and give every product a web address, pioneered web of things standards with the World Wide Web Consortium, and continues to work with the Blockchain Research Institute (BRI) and World Economic Forum to develop scalable applications of blockchain technology in the consumer product supply chain.
EVRYTHNG is the market leading Internet of Things SaaS platform for consumer products, managing billions of unique digital identities in the cloud. Brands and their service providers work with EVRYTHNG to apply data science intelligence on an item-by-item basis, drive new digital applications, gain visibility into supply chains and engage with their customers. EVRYTHNG led the creation of the new GS1 industry standards that have upgraded the world’s barcodes and product tags to connect every product to the web.