EVRYTHNG Brings the Power of Product Digitization to Asia
We’re excited to bring the power of product digitization to Asia — the manufacturing hub of some of the world’s biggest brands. Today, we’ve announced a partnership with AccelerAsia, along with a new regional office in Singapore, to enable us to meet the rapidly increasing business demand in the region.
Product digitization gives manufacturers greater control and visibility into the supply chain — arming them with the product-driven data and intelligence needed to combat real issues in today’s market and protect brand integrity. We’re talking:
- Counterfeit products
- Gray market imports
- Food safety
- Consumer digital premiums
Brands need a simple, scalable solution that is future proof — that will work with whatever supply chain software they already have invested in, as well as new technologies that are already on the way, like blockchain.
EVRYTHNG collects data throughout each individual product’s lifecycle from the sourcing of ingredients to consumer purchase to recycling. This is particularly relevant in Asia where counterfeiting and gray market issues are a growing threat to consumers and manufacturers, alike.
Beyond being a manufacturing hub, Asia is ahead of the curve in the adoption of mobile technologies. Thanks to apps like WeChat, WhatsApp and Alipay, consumer interaction with QR codes is commonplace, with over 100 million daily scans and over $5.5 trillion of contactless payments annually.
Product digitization — which allows consumers to scan packaging and labels on items for provenance, authenticity and rewards — is perfectly suited for the mobile-first Asian market.
The reality is a disproportionate percentage of consumer product lifecycles begin in the Asia region. This combined with advanced consumer behavior means that adoption of a digitized product ecosystem will be high and consumer product brands will realize a return-on-investment much faster.
AccelerAsia is a business development firm that helps cutting-edge technology companies from Europe, US and Israel enter the Asian market. According to Frank Bomers, Partner at AccelerAsia, “Asia is digitizing at a breakneck pace, and in many ways leapfrogging from the pre-industrial to the IoT era — technology adoption that took decades in other markets sometimes takes just months in some of Asia’s megacities.”
You can learn more about our expansion into the Asia region here.