Diageo, the world’s largest producer of spirits and an international leader in beer and wine, with over 200 brands, wanted to differentiate its products in both on- and off-trade environments and generate new direct-to-consumer relationships. They chose EVRYTHNG to help them to build brand loyalty through a continuous digital dialog with consumers.
EVRYTHNG’s technology is game changing. We have a profound strategic opportunity to transform our physical products into owned digital media, which can communicate personalized information and experiences to consumers, exactly when and where they want it.
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