EVRYTHNG Opens Blockchain to Every Consumer Product Brand
OriginTrail, Tierion, and BLOCKv Partner with EVRYTHNG to Bring Blockchain Transparency, Authentication and Supply Chain Applications to Consumer Products
NEW YORK & LONDON, June, 5, 2018 — EVRYTHNG, the leading digital identity and data management platform for consumer products, today announced the availability of the EVRYTHNG Blockchain Integration Hub. The announcement coincides with the signing and integration of three blockchain partners who will now be able to use the new EVRYTHNG hub to integrate blockchain-enabled solutions with digitized consumer products.
The new EVRYTHNG Blockchain Integration Hub makes it easy for consumer product brands to rapidly test and scale applications to deliver traceability, transparency, authenticity and reward tokens to customers through distributed ledger technology (DLT). For instance, next week Fact, an organic, flavored water, will be launched by Almond.io with a first of its kind blockchain-connected solution for the food and beverage industry, powered by EVRYTHNG. Consumers scan each can’s unique digital identity to unlock cash reward tokens and reveal the product’s story as told through blockchain-based supply chain data.
“Consumer brands want to use the immutability of blockchain technology to manage the integrity of their supply chains, provide product provenance information to consumers, and offer rewards and redemptions with cryptocurrencies and tokens,” said Niall Murphy, CEO & Co-founder, EVRYTHNG. “The EVRYTHNG Blockchain Integration Hub makes it easy to integrate blockchain capabilities with digitized consumer products at large scale, rapidly delivering applications and applying data intelligence.”
“Along with the launch of our new hub, we’re excited to announce our first strategic partnerships with leading Blockchain protocols and service providers including, OriginTrail, Tierion, and BLOCKv,” continued Murphy.
Why an Integration Hub?
Thanks to the EVRYTHNG Blockchain Integration Hub consumer product brands now have more choices to harness the capabilities — think, provenance or loyalty — of different blockchains while keeping data in a scalable and enterprise-ready digital identity and data management platform.
“Consumer product brands are eager to use a mix of blockchains during a product’s lifecycle, ranging from supply chain to provenance to loyalty use cases. Gaining visibility across all of these blockchains creates a significant challenge for brands,” said Dominique Guinard, CTO & Co-founder, EVRYTHNG. “In a world where blockchain solutions appear on a daily basis, rather than reinventing the wheel, we developed the EVRYTHNG Blockchain Integration Hub as a scalable way to test and connect to multiple blockchains. The EVRYTHNG platform acts as a data aggregator and intelligence and analytics layer between the different blockchain solutions — adding to the feature set available to customers.”
Blockchain Applications for Consumer Product Brands
EVRYTHNG integrates the blockchain into the supply chain in a structured and scalable way to benefit both consumer product brands and their customers. Specific applications from EVRYTHNG partners include:
- Food Traceability (EVRYTHNG with OriginTrail) – public & immutable provenance data about raw materials, sustainability, farming methods, etc.
- Product Authenticity (EVRYTHNG with Tierion and OriginTrail) – products are given unique digital identities at the point of manufacture providing a link to immutable data about factory, production, distribution and intended market.
- Consumer Rewards (EVRYTHNG with BLOCKv) – Consumers purchase a product and scan the digital code (e.g., in an augmented reality game) leading to product registration and the possibility of digital rewards as blockchain tokens.
According to Oliver Bolton, Founder and Managing Director of Almond.io, the producer of Fact flavored water, “We’re now able to connect directly with our consumers at point of consumption, building trust and loyalty through supply chain transparency and digital rewards programs. The EVRYTHNG IoT platform integrated with our new Almond.io Distributed Ledger Technology allows us to digitize our products and create a detailed profile for every unique item, including provenance, manufacturing processes and carbon footprint.”
“We are excited to be at the forefront of the Blockchain movement providing a simple, structured and proven way for Blockchain providers to IoT-enable their solutions,” said Guinard. “With EVRYTHNG, our Blockchain partners can offer current and prospective clients the opportunity to roll-out pilot projects fast.”
The EVRYTHNG Blockchain Integration Hub is available now. To learn more visit: >https://developers.evrythng.com/docs/blockchain-integration-hub
EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and digital services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter supply chains, please visit evrythng.com and follow @EVRYTHNG.