EVRYTHNG Wins International Advertising Association’s Top Award

EVRYTHNG presented with Diamond Award for DIAGEO’s Connected Bottles

20 September 2013 – New York.

EVRYTHNG, the Web of Things software company that makes products smart by connecting them to the Web, is pleased to announce that it has won the 2013 Diamond BrillIAAnce Award, in recognition of its innovative work for DIAGEO, making physical bottles interactive.

The IAA’s BrillIAAnce Awards honors the world’s most strategic, innovative and impactful global work, and EVRYTHNG, alongside DIAGEO, are delighted to receive this award amongst such a prestigious list of nominees.

EVRYTHNG’s work on Father’s Day for DIAGEO’s whiskey brands is part of the wider +More initiative to make DIAGEO’s physical bottles smart by connecting them to the Web. This has been covered in publications from Wired, Forbes and The Guardian to The Harvard Business Review.

Niall Murphy, a Founder and EVRYTHNG’s CEO commented:  “Naturally, we’re delighted and proud to have been given the top Diamond Award by the BrillIAAnce judging panel, which included representatives from some of the world’s most respected brands such as Amazon, The Economist, American Express and Google. We were in top company with the other entrants and the competition was fierce given the impressive level of technology-driven innovation in the marketing industry right now. This groundbreaking work for DIAGEO’s whiskey brands is just the start of things to come as we see everyday products and the world around us become more digitally connected.”


EVRYTHNG is a Web of Things software company, making products smart by connecting them to the Web. EVRYTHNG helps manufacturers connect directly with customers and partners through their own products, using smartphones and intelligent identities for physical products on the Web.

The technology at the heart of making products smart is the EVRYTHNG Engine, which makes it easy to turn any physical thing into a channel for personalized digital services, one-to-one communications and ongoing relationships, tied to transactions.

By making products smart, EVRYTHNG’s technology helps world-leading brands get closer to their customers and access real-time data analytics about how their products are being made, sold and used.

To find out more about how EVRYTHNG is enabling the Web of Things today by powering the next revolution in customer interaction and product experiences, please visit evrythng.com and follow @Evrythng.


DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

To learn more about DIAGEO, visit www.diageo.com

About the International Advertising Association

The International Advertising Association is a marketing communications organization founded in 1938. The IAA is an internal organization with a global network including 4,000 members and 56 Chapters, within 76 countries.

To learn more about the IAA, visit https://www.iaaglobal.org

For further information please contact:

Cordelia Meacher
FieldHouse Associates
+44 (0) 7961 311080
@cordeliameacherNeil Robertson
FieldHouse Associates
+44 (0) 7739 322503
@neil_robertsonNicole Hudspith
FieldHouse Associates
+44 (0) 7789 184245

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