Apparel & Accessories
Smart labels and tags, smart fabrics, sensors and mobile devices are disrupting the apparel industry. Forbes reported that 50 billion items could be sold with a connected chip in the next five years. Clothing, footwear and accessories are becoming always-on, interactive objects that protect brands in the supply chain and generate new revenues in the marketplace.
- Track your inventory in real-time across distributors, retailers and even into the home?
- Protect your brands and revenue with product authentication and fraud detection solutions on a global scale?
- Connect products with consumers, their social networks, fitness apps, wearable devices and digital lives to build brand loyalty?
Consumers can now digitally engage with their premium luxury and performance products to get personalized information, offers and rewards. Like VIP passes to fashion or sporting events, unique histories of each item’s materials and manufacturing journey, or video care guides and end-of-life recycling inspiration.
Sensors make shirts, shoes or shoulder bags function as wearable devices. Products understand how they are being used to deliver individualized digital services and content via smartphones. Applications that automatically adapt based on real-time data inputs, like current and historical fitness, or environmental factors like location, time and weather.
EVRYTHNG is leading the revolution in this market, working with global apparel brands and world-class labelling partners like Avery Dennison. Combining aesthetics with analytics, we digitize manufactured items to activate valuable new consumer and global supply chain applications.
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