GOOD THINGS COME IN SMARTER PACKAGES
Digitize every product with interactive packaging, smartphones and our intelligent cloud software
Consumer Packaged Goods
McKinsey believes that as much as 30%, or $50 billion, of the CPG industry’s sales growth in the next five years will come from online. While The Economist notes: “Now you see CRM methodology in places where it had not been applied before . . . makers of packaged goods can establish direct relationships.”
Triggering real-time IoT applications and interactive media experiences from CPG products lets manufacturers generate new revenues through marketing and service innovations as well as cost savings through smarter supply chain operations.
How can you:
- Build a personalized digital relationship with end-consumers and apply real-time tracking intelligence to make logistics more efficient?
- Ask your supply chain in real-time where your products are, how they are being used or whether they’ve been tampered with?
- Turn products into a direct channel for e-commerce and use this data to boost the effectiveness of all marketing channels?
And as the home gets more connected, smarter products work together in new ways. For example, a connected washing machine talks to the clothing and the packs of laundry detergent that goes in it.
EVRYTHNG helps CPG brands take control of each physical product pack as smart, connected media. We use real-time data to build a smart IoT ecosystem around your products, powering real-time applications that unlock value for supply chain and consumers alike.
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