A Game Plan for IoT
Giving every toy and entertainment product its own digital life
Toys & Entertainment
The future of toys and physical entertainment assets is clear: they will become smarter, more connected and fully part of the Internet of Things.
According to industry association data, U.S. domestic toy sales were around $22 billion in 2014. The previous year, revenues for the top 7 media conglomerates (Disney, Comcast, 21st Century Fox, CBS, Viacom, Time Warner and Sony) totalled $280 billion.
In short: as smartphones connect the physical world, and cheap sensors and chips provide cloud-connected brains to animate any previously inanimate object, including of course toys and other physical entertainment properties, there’s a lot to play for.
- Operate your physical assets as a media channel delivering personalized content and interactive services direct to consumers?
- Leverage data insights to create unique, connected entertainment journeys, where toys and other real world media properties drive consumers to virtual engagement and back again?
- Use real-time product interaction data to understand who customers are, what products they own and how licensed products are used?
As consumer change how they interact with the networked world, EVRYTHNG enables entertainment brands and toy manufacturers to leverage real-time IoT data, turning customer insights into ever-more personalized and interactive propositions. This strengthens brand loyalty and creates annuity revenue streams by building an always-on connection to consumers.
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