EVRYTHNG will be at the Cannes Lions and Cannes Innovation festivals next week, presenting, meeting brands and partners and generally banging the IoT drum about Internet of Things opportunities for consumer product manufacturers, particularly from a customer engagement and brand and revenue protection point of view.
On Thursday at 11.25am I’ll be speaking on the Innovation Stage about “Product Voice: The Third Age of Marketing”.
During the session, I’ll look at how brands can use IoT technologies to give each product its own digital life and re-imagine these physical assets as media channels and information services. Also, how smart, connected products can be plugged into the digital flow of people, things, apps and data systems in our everyday lives. The more connections a product makes, the more value it creates.
If you’re interested in learning more about how EVRYTHNG’s IoT Platform for making consumer products smart can help your brand, we’d love to meet with you at the show. Please get in touch and let us know. Thanks.