The Link platform is being replaced by the EVRYTHNG Product Cloud

The Link platform is being replaced by the EVRYTHNG Product Cloud, which provides real-time, trusted information about every physical product made, sold and used, at every point in its lifecycle, for supply visibility, product validation, real time intelligence and to connect with consumers.

We would love for you to join us on the next exciting step of the journey. Equally, we want to ensure you’re preparing for closure of the Link platform.

For customers continuing to use Link services, you are advised that the Link platform will cease to function on 30th September 2021 at 23:59:59.


When the transfer of Link to EVRYTHNG Limited was completed on 30th September 2021, we began work to extend the features of the EVRYTHNG Product Cloud to support Link customers.

This work is complete, and all remaining customers have been or are being invited to migrate to the Product Cloud.

What do I do if I want to continue digitizing my physical items?

If you wish to keep your existing marks active after this date and to purchase more marks in future, we invite you to migrate to the EVRYTHNG Product Cloud.

If this is something you would like to consider, please contact us via the Link Service Desk Portal and we will arrange a follow up conversation.


If I choose not to migrate, what will happen?
If you do not choose to migrate, then from 31st December 2021 at 23:59:59
  • All your active marks will automatically be disabled.
  • Users will see a generic "not available" message if they scan a Link mark.
  • Any existing mark quota that you have purchased will no longer be available.
  • All Link services will become unavailable, including but not limited to:
    • redirections
    • The site and all subdomains
    • My Links Portal
    • Stegasis Portal
    • Mark Engine on premise-applications
    • All Link dashboards and analytics
    • The Link Reader iOS and Android app
    • All APIs

How long have I got?

Although goodbyes are hard, if we haven’t heard from you by 30th September 2021, we will assume that you have chosen not to migrate to the EVRYTHNG Product Cloud.

In this case, your Link data and services will become unavailable at the end of the year as described above.

More information about the EVRYTHNG Product Cloud

The EVRYTHNG Product Cloud is an enterprise-grade PaaS for digital identity and data management at scale. An open extensible platform, integrated into key industry ecosystems, with best-in-class security.

Supply Chain Traceability

EVRYTHNG helps brands unlock end-to-end item level visibility for more sustainable, more transparent and more secure supply chains.

Brand Protection

Combining cryptosecure digital product identities with real-time intelligence and data analytics to combat counterfeit and gray market.

Consumer Engagement

EVRYTHNG transforms product packaging into a new digital touchpoint for 1:1 engagement with always-on consumers

Still do not know where to start?

Speak with one of our experts. We will discuss your options with you and help you take the right first step.
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