EVRYTHNG Brings the Power of Product Digitization to Asia

July 12, 2018

We’re excited to bring the power of product digitization to Asia — the manufacturing hub of some of the world’s biggest brands. Today, we’ve announced a partnership with AccelerAsia, along with a new regional office in Singapore, to enable us to meet the rapidly increasing business demand in the region.

Product digitization gives manufacturers greater control and visibility into the supply chain — arming them with the product-driven data and intelligence needed to combat real issues in today’s market and protect brand integrity. We’re talking:

  • Counterfeit products
  • Gray market imports
  • Food safety
  • Sustainability
  • Recycling
  • Consumer digital premiums

Brands need a simple, scalable solution that is future proof — that will work with whatever supply chain software they already have invested in, as well as new technologies that are already on the way, like blockchain.

EVRYTHNG collects data throughout each individual product’s lifecycle from the sourcing of ingredients to consumer purchase to recycling. This is particularly relevant in Asia where counterfeiting and gray market issues are a growing threat to consumers and manufacturers, alike.

Why Asia?
Beyond being a manufacturing hub, Asia is ahead of the curve in the adoption of mobile technologies. Thanks to apps like WeChat, WhatsApp and Alipay, consumer interaction with QR codes is commonplace, with over 100 million daily scans and over $5.5 trillion of contactless payments annually.

Product digitization — which allows consumers to scan packaging and labels on items for provenance, authenticity and rewards — is perfectly suited for the mobile-first Asian market.

The reality is a disproportionate percentage of consumer product lifecycles begin in the Asia region. This combined with advanced consumer behavior means that adoption of a digitized product ecosystem will be high and consumer product brands will realize a return-on-investment much faster.

About AccelerAsia
AccelerAsia is a business development firm that helps cutting-edge technology companies from Europe, US and Israel enter the Asian market. According to Frank Bomers, Partner at AccelerAsia, “Asia is digitizing at a breakneck pace, and in many ways leapfrogging from the pre-industrial to the IoT era — technology adoption that took decades in other markets sometimes takes just months in some of Asia’s megacities.”

You can learn more about our expansion into the Asia region here.

ABOUT THE AUTHOR: Simon Jones

Simon Jones

Additional News Content

RECENT NEWS

Smart Recycling Propels Consumer Goods Industry into the Circular Economy
Learn More
RECENT NEWS

GS1 Digital Link Tools
Learn More
RECENT NEWS

EVRYTHNG’s Support for the GS1 Digital Link (a.k.a. the only barcode you’ll ever need)
Learn More
RECENT NEWS

August 15, 2018

Upgrading the Barcode to the Web: GS1 Digital Link
Learn More
RECENT NEWS

The Ledger of Every Thing: a report on blockchain & IoT
Learn More
RECENT NEWS

EVRYTHNG Brings the Power of Product Digitization to Asia
Learn More
RECENT NEWS

EVRYTHNG… Pioneering the Way for Consumer Product Brands
Learn More
RECENT NEWS

Supply Chain Transparency and Cryptocurrency Rewards with Every Drink
Learn More
RECENT NEWS

Introducing the EVRYTHNG Blockchain Integration Hub
Learn More
RECENT NEWS

Machine Learning, Connected Devices, and Drinking too much Coffee
Learn More
RECENT NEWS

EVRYTHNG – Origin Trail Integration: Adding Trust to Product Authenticity
Learn More
RECENT NEWS

Carrefour Tests Smart Recycling Powered by EVRYTHNG & recycl3R
Learn More