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Please join us for Real Talk hosted by EVRYTHNG where we bring the industry's most influential minds together to discuss important issues that are shaping the consumer goods industry

Industry:  Consumer Goods

Guest:  F.D. Wilder, McKinsey & Co.
Experience: Procter & Gamble, McKinsey & Co., Harvard Business School, advisor to the 75th Regiment of Army Rangers

Episode 4: A Spotify Moment. Consumer Goods aren’t Going Away but the Business Model has Changed

This is our new series where we bring influential industry minds together to discuss important issues that are shaping the consumer goods industry.

 

Today, P&G Global Innovation Leader and McKinsey & Company Senior Advisor, F.D. Wilder joins EVRYTHNG CEO and Co-founder, Niall Murphy to continue the discussion of what the consumer goods industry needs to be doing to prepare for a Post-COVID-19 reality.   The fact is — invention occurs at times of extreme discomfort. A great descriptor for the world we are living in today. What if brand leaders used this unexpected and unprecedented time for creativity and innovation?

 

F.D. and Niall discuss the investment brands can and should be making today. While the consumer goods industry is not going away the business model is changing and brands need to be prepared.

 

And with that let’s Real Talk!

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