EVRYTHNG and HP Inc. Enable Digitization of CPG Packaging and Printed Products at Scale

Global Partnership with HP Provides Authentication, End-to-End Traceability and Dynamic Consumer Engagement Capabilities for Printed and Packaged Products

New York and London, June 2, 2020 – EVRYTHNG, the Product Cloud providing digital identities for the world’s consumer products, today announced a long-term global partnership with HP Inc., the world leader in digital printing for packaging and publishing. The partnership will enable HP’s printing, packaging and enterprise customers, including CPG brands, to digitize their packaging and printed products at scale, enabling enhanced digital capabilities across product authentication, end-to-end traceability, consumer engagement and other functions.

“Market-leading brands and enterprises are digitizing their products and packaging to gather data intelligence and meet consumer demand for transparency, authenticity and personalized experiences,” said Niall Murphy, CEO and Co-founder of EVRYTHNG. “Companies need to collect and use data intelligence throughout the entire product lifecycle to gain end-to-end supply chain visibility, operational agility and resilience. EVRYTHNG’s partnership with HP provides brands, publishers and packagers with the ability to digitize packaged and printed products at global scale using the best digital print technology combined with secure digital identities and real-time data management in the cloud.”

HP packaging, consumer goods and publishing customers will now be able to use HP’s industrial digital printers to print “born digital” packaging and other items, each of which will be connected to the web through a unique Active Digital Identity™ (ADI) that is managed in the EVRYTHNG Product Cloud™. Brands can choose from a variety of serial mark types when printing—including watermarks, secure QR codes and standard QR codes—securely linked to ADIs in the cloud. The EVRYTHNG Product Cloud™ manages billions of these unique digital identities, helping enterprises gather and apply data intelligence at every step of a product’s journey, from manufacture to the retail shelf to the consumer and beyond.

EVRYTHNG’s partnership with HP ensures that HP’s industrial digital printing customers can gather data that provides complete traceability and supply chain agility while also enabling customization of packaging at scale and a host of consumer applications, including the ability to authenticate products prior to purchase, access additional product and ingredient information, and register purchases with loyalty programs.


EVRYTHNG helps consumer product brands operate with data-driven intelligence through the digitization of their products and the data they generate. The EVRYTHNG Product Cloud™ manages an Active Digital Identity™ for each product item, gathering and applying data from and about each item from sourcing to manufacturing to the consumer to recycling or reuse. Global consumer brands in apparel, beauty, CPG, and wine and spirits work with EVRYTHNG to manage billions of digitized product items, gaining visibility across their supply chains, providing transparency and traceability, and connecting directly with their customers through their products. EVRYTHNG has been named a Technology Pioneer by the World Economic Forum, originated the technology driving the GS1 Digital Link global barcode upgrade and won Fast Company’s World Changing Ideas Award for most impactful change driver for the consumer products category. Learn more at EVRYTHNG.com and @EVRYTHNG.

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