Former P&G Global Innovation Leader F.D. Wilder Joins EVRYTHNG Advisory Board

Consumer products industry leader partners with Internet of Things platform EVRYTHNG to support digital transformation strategies for global brand owners


LONDON & NEW YORK, October 15, 2019 – EVRYTHNG, the IoT platform that connects consumer products to the Web to make them intelligent, interactive and trackable, today announced F.D. Wilder, formerly Procter & Gamble’s (P&G) global innovation leader and a nearly 40-year veteran of the company, has joined EVRYTHNG’s advisory board  to collaborate with EVRYTHNG and its global consumer brand customers on digital transformation strategies. Mr. Wilder brings four decades of experience driving innovation and digital transformation across P&G and is widely credited for helping the company stay ahead of the pace of change in the consumer products industry.

“The consumer products industry is experiencing radical shifts across the board. From consumer needs and behavior to sales channels and business models to demands for sustainability and transparency,” said F.D. Wilder. “Digital transformation is central to the industry’s response.”

“EVRYTHNG plays a critical role — helping brands digitize products at scale, delivering unprecedented data intelligence and innovative direct-to-consumer experiences,” continued Wilder. “EVRYTHNG has proven itself as a pioneer, driving the global standards and best practices to make digital transformation possible for brands at scale.”

“It’s a tremendous privilege to be able to collaborate with F.D., a true digital transformation pioneer for the industry,” said Niall Murphy, CEO and Co-founder, EVRYTHNG. “We’ve hit an inflection point in 2019 with consumer product brands accelerating the adoption of product digitization at scale both to meet the needs of mobile-first consumers and take advantage of the data intelligence end-to-end item traceability provides for their efficiency and brand integrity.”

F.D. worked at P&G for nearly four decades, with his last three assignments focused on P&G’s go-to-market strategy, commercial innovation and digital transformation worldwide. F.D. is credited with being at the forefront in retooling P&G’s digital skills to stay ahead of the pace of change. He led P&G’s eBusiness unit — integrating digital marketing, eCommerce sales, and IT platforms — to deliver year-over-year growth of +35%. F.D. is also credited with crafting ‘Signal’ — P&G’s global thought leadership platform for growth and innovation across product, packaging, communications, go-to-market, and joint value creation. F.D. is a senior advisory consultant with McKinsey & Company and a member of both World 50 Digital and the Fast Company Impact Council.

“When advising brands, I stress the importance of a growth mindset and being able to roll with uncertainty,” said Wilder. “EVRYTHNG turns each product item into a data generating asset for consumer product brands, empowering companies to lead with business strategies influenced by real-time data intelligence. This not only fuels a growth mindset but provides unprecedented insight to turn uncertainty into agility.”

Over the course of his career, F.D. developed and practiced a simple definition of exceptional leadership: provide clarity versus certainty, embrace a growth versus fixed mindset, and transmit positive versus negative energy.

Identified as a Technology Pioneer by the World Economic Forum and recently named one of the 50 most disruptive companies in the UK, EVRYTHNG has created a new digital ecosystem to digitally activate products at mass scale for consumer brands. EVRYTHNG has teamed with some of the world’s largest packaging and supply chain companies — including, WestRock and Crown in the food, beverage, and household goods sectors, and Avery Dennison in the footwear and apparel market — to produce products ‘born digital’ with digital identities embedded as they are made. Being ‘born digital’ means individual products now have the capability to gather data throughout the supply chain journey and to deliver contextualized digital services directly to consumers.


EVRYTHNG is the market-leading Internet of Things SaaS platform for consumer products, managing billions of unique digital identities in the cloud. Brands and their service providers work with EVRYTHNG to apply data science intelligence on an item-by-item basis, drive new digital applications, gain visibility into supply chains and engage with their customers. EVRYTHNG led the creation of the new GS1 industry standards that have upgraded the world’s barcodes and product tags to connect every product to the web. Learn more at and @EVRYTHNG


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