Unlock Real-Time Data Intelligence From Every Product
EVRYTHNG gathers and organizes your product data from within and outside your enterprise. From raw materials and ingredients, to packaging, production and distribution data, all the way through to purchase, resell or recycle information. Shareable, actionable data all in one place. Transform your supply chain and put transparency and authenticity at the heart of your consumer relationships.
We digitize your physical products
Visibility end-to-end
Drive supply chain, brand protection and consumer applications all from the same digital identity.ย Leverage yourย product data intelligence throughout the lifecycleย from factory to consumerย for true visibility.
Break down data silos
Data about products sits in different systems inside and outside your business. Master data in your PIM. Order and shipment data in your ERPs. Purchase data in your CRM.ย ย
Make your data actionable
EVRYTHNG applies analytics and real-time intelligence to your data. Run your business with agility and integrity thanks to total transparency across the value chain – and actively engage with your consumers through your products.
Key capabilities
We built an open, extensible platform so you don’t have to.ย
Breakthrough patented technology for product digitization.
- Identity Management
- Rules-Based Intelligence
- Machine Learning
- Ecosystem Connectivity
- Blockchain Integration
- Enterprise Grade PaaS
Active Digital Identityโข
This is the unique, secure digital identity of an item on the web. It makes your products programmable and intelligent, with open APIs and security permissions.
GS1 Digital Link
Each item is given a unique web address which contains GS1 identifiers and attributes to make it easier to share information with any app or device.ย Learn more >
Universal Data Model
Our flexible, standards-based model to organize your product data, incorporating the different vocabularies and identifiers used by your business systems.ย

Redirectorโข
To deliver context aware engagement. Our dynamic url redirector provides different experiences from the same code, using factors like geo-location, userโs profile, time or date.ย No packaging changes. No application development.ย Just clever products.
Reactorโข
This is our powerful and customizable rules engine, for automating business processes and decision making. You can determine what workflows or alerts are triggered by real-world events or actions – such as a pallet lost or delayed in transit, or products turning up in gray markets.ย

Predictorโข
EVRYTHNG’sย powerful machine learning engineย to detect brand integrity and supply chain issues.ย Leverage data science at scale.ย
Self-learning
Analyzes your historical data sets to predict outcomes and identify anomalies which would be impossible or too costly through manual analysis.
Model Store
Select, deploy and train different machine learning models to tackle your business challenge.ย

Integrations
EVRYTHNG connects to manufacturing, supply chain and marketing systems to create a product item-centric view. We’ve integrated with industry-specific packaging and printing partners to support mass-scale brand activations.
EPCIS
Industry-standard data sharing of supply chain events thanks to our EPCIS 2.0 support.ย
Developer Friendly
The Product Cloud has open public facing RESTful APIs, a comprehensive set of SDKs and full developer documentation library.

Fast integration
We partnered with different blockchain providers to create templated integrations., helping our customers easilyย test and learn with distributed ledger technologies.ย
Interoperability
Supply chain events, live tracking or consumer engagement data can be replicated to, or collected from, multiple blockchain providers, at scale.
On- and Off-Chain
With any emerging tech, you need flexibility. You can be both on- and off-chain. Select, filter, hash, aggregate and encrypt what goes into different blockchains. No lock-in.

Scale and Reliability
High Availability platform with dynamically scalable infrastructure, backed by ourย enterprise SLA,ย to deliver the uptime and performance your business demands.ย
Global Data Management
Geographically distributed architecture to meet data compliance and latency needs of global brands who want to manage and share data for billions of products within regions or globally.
Security
Crypto-secure ID generation and fine permission-based access controls. Multi-layered protection and monitoring, together with encryption at rest and in transit.

Modules
Prebuilt product modules for faster implementation and lower cost of ownership.
For mass-scale digitization of your products across factories, countries and brands.
- Mass-scale serialization engine and GS1 Digital Link generation
- Pre-built Integrations with printer and packaging partners and ERPs
- Production-line integrations for automated activation of identities in the factory
- Factory scanning app for manual activation
- Real-time factory performance and order fulfilment dashboards
Make your supply chain real-time, searchable and accessible via the web
- Track and trace, from batches and pallets to items, case and raw materials
- Manage product recalls with consumer alerts via connected packs
- Locate products in market using crowdsourced consumer dataย
- Automated workflows and alerts for supply chain events
- EPCIS compliant model for supply chain data exchange
Applying data science for a new era of data-driven brand integrity protection.
- Consumer authentication via smartphone, no app required
- Brand Inspector authentication app and dashboard
- Automated detection of counterfeit, diversion and unauthorized goodsย
- Supports any type of codes and tags, including multi-factor authentication
- Crowdsourced consumer interaction data for expanded visibility in market
Enabling you to activate connected products across all brands and countries
- Deliver context-aware engagement via patented url redirector tool
- Integrations with CMS, CRM or Experience platforms
- Dynamically share supply chain transparency data with consumers
- Analytics dashboards for campaign reporting and consumer-product engagement
- Supports any type of serialized and non-serialized codes, including QR, DataMatrix and NFC



