A Spotify Moment. Consumer Goods aren’t Going Away but the Business Model has Changed

Episode #4 September 14, 2021

In this episode of Real Talk, P&G Global Innovation Leader and McKinsey & Company Senior Advisor, F.D. Wilder joins EVRYTHNG CEO and Co-founder, Niall Murphy to continue the discussion of what the consumer goods industry needs to be doing to prepare for a Post-COVID-19 reality.

The fact is – invention occurs at times of extreme discomfort. An excellent descriptor for the world we are living in today. What if brand leaders used this unexpected and unprecedented time for creativity and innovation?

Today’s discussion is about the investment brands can and should be making today. While the consumer goods industry is not going away, the business model is changing, and brands need to be prepared.

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