The Digital Switch-on of the Consumer Goods Industry

Episode #5 September 14, 2021

In this episode of Real Talk, Michel Ottiker, Senior Standards Expert at GS1 Switzerland and Co-chair of the GS1 Digital Link working group, joins Dom Guinard, CTO and Cofounder, #EVRYTHNG to explore this topic and its ramifications for global brands in 2021 and beyond.

The GS1 Digital Link global standard upgrades the ubiquitous barcode used by two million manufacturers across the $13.5-trillion consumer products industry so that every product can now be web-connected and smartphone-interactive.

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