New York, NY, January 31st, 2017 – Rebecca Minkoff is thrilled to announce her partnership with Avery Dennison and EVRYTHNG. The launch will be celebrated at her third see now, buy now show on February 4th, 2017 at The Grove in Los Angeles. Ten limited edition #ALWAYSON Midnighter top handle handbags will be sold exclusively at the Rebecca Minkoff popup shop. Each smart bag will have a hangtag that, when scanned, will unlock a golden ticket to the SS17 show. By Summer 2017, all Rebecca Minkoff bags will be smart bags.

Each bag will have a code that unlocks exclusive offers and experiences with Rebecca Minkoff and will automatically qualify the customer for a loyalty program. It will also provide e-commerce services, private styling sessions with Rebecca, style recommendations, video content and an invitation to the following show. There will also be elite experiences to enjoy with lifestyle partners.

The technology embedded in a cloud-connected product will offer never before experiences for the truly tech-active millennial customer, as well as a new level of immediate satisfaction. This unrivalled design transforms a product from a stylish accessory into a tool — a live piece of personal technology.

“We know that all products in the future will have a digital life as part of the internet of things,” commented Uri Minkoff, co-founder and CEO, Rebecca Minkoff. “Rebecca Minkoff wants to be first in letting our customers access this new world of experiences, content and services digitally by interacting with our physical designs. Most fashion brands lose sight of their products and customers; this technology now allows us to directly connect with shoppers through our products after purchase. We’re incredibly excited by a born digital future, and you’ll be seeing it integrated across many more of our products later in the year.”

“Avery Dennison RBIS prides itself on working with leaders in the apparel industry worldwide, and we’re delighted to collaborate with Rebecca Minkoff as one of the leading and most innovative names in fashion,” said Deon Stander, vice president and general manager, Avery Dennison RBIS. “By implementing our Janela™ Smart Product Solutions powered by EVRYTHNG’s Smart Products Platform across product labels, Rebecca Minkoff enables its customers to unlock new experiences directly through their products, while the company benefits from consumer analytics that were previously unobtainable, helping to drive key business and marketing decisions.”

“The mass market future of #BornDigital™ apparel is happening right now,” said Niall Murphy, CEO and co-founder, EVRYTHNG. “Our partnership with Rebecca Minkoff and Avery Dennison across a full line of products is evidence of that. We’re delighted that such a forward-thinking and technically progressive brand shares our vision of how product intelligence in the cloud can power fashion and technology and bridge the physical and digital worlds, delivering some incredible experiences for the consumer and significant value from applications and analytics back to the business.”


With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.


EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, please visit and follow @EVRYTHNG.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at

About Avery Dennison Retail Branding and Information Solutions (RBIS)

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit and follow us on LinkedIn, Twitter and Instagram @AvyDenRBIS.

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