Deliver dynamic digital services with trusted digital identities and product information

ACTIVATE provides a complete tool set to manage digitized products at scale: analytics dashboards, application and security management, data integration and sharing with enterprise systems and blockchains.


Unified product data and serial identity management in the cloud

ACTIVATE applies data structure, interoperability and continuous real-time intelligence to physical products.

How it works

Unique product items connect to the web with an Active Digital Identity™ using GS1 standards and any label or tag type.

Digital Identity Provisioning

Bulk-creation of serialized identities with the GS1 Digital Link, integrated with factory and printing processes, for BornDigital™ products.

Management and Analytics

Dashboards and alerts for tracking products throughout the lifecycle, from factory creation to consumer engagement.

Data Integration and Sharing

APIs and tools to import, integrate and share traceability data from blockchains, enterprise and manufacturing systems.



Blockchain Integration Hub

Our Blockchain Integration Hub™ is a proven, scalable way for any type of product to interoperate with multiple blockchains through the product lifecycle to enable solutions for supply chain data sharing, authenticity, traceability and much more.

Active Digital Identities and the GS1 Digital Link

The world’s barcodes and product tags are upgrading to be web-connected thanks to the new GS1 Digital Link standard, which uses technology developed by EVRYTHNG. Now every product item can drive applications and generate valuable data for your business throughout its lifecycle.

Case Studies

The world's largest packaging companies work with EVRYTHNG to activate billions of products


Avery Dennison

A global leader in apparel and footwear branding, labelling and RFID solutions, Avery Dennison RBIS partnered with EVRYTHNG to digitally enable 10 billion items for the apparel and footwear industry.



A leading provider of paper and packaging solutions, Westrock recognized that for brands to compete in the digital age they need first-party consumer data and real-time insights into production, distribution and the customer experience. They teamed with EVRYTHNG to deliver revolutionary solutions built around smart connected packaging.

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