Almond has launched a new drink brand – “FACT” – digitized on the EVRYTHNG platform to meet consumer’s growing thirst for knowledge about the products they’re buying.
We’re really excited to tell you about FACT, a new healthy fruit-flavored drink, available in stores across the UK now. Every FACT can tells the product’s unique story – where, when and how it was farmed, where and when it was packaged, and its journey to store. It even shares its carbon footprint, based upon the journey the ingredients and ultimately, the finished product, took to reach consumers’ hands. The story of FACT is best told directly by Almond founder, Oliver Bolton:
Consumers are changing. Brands need to change too.
By engaging with consumers directly at ‘point of consumption’, Almond can better understand their customers and see where and when their products are being consumed. And at the same time, build deeper relationships with customers by building trust through product & supply chain transparency.
“When a brand offers complete transparency, 94% of consumers are likely to be loyal to that brand.”
Label Insight Transparency ROI Study
Almond has built its own ecosystem around the EVRYTHNG platform-as-a-service (PaaS), using our partner integrations and toolkits to create an offering that can be expanded to other brands in the future. FACT is the first brand and later this year What a Melon will be added. Almond’s goal is to attract other B Corps wanting to offer transparency to consumers. (B Corp is a global movement of pioneering companies that are using their businesses as forces for good.)
How does it work?
- Integrated with Crown Packaging to embed digital identities which are encoded in DataMatrix codes printed onto the ends of cans at point of manufacture.
- Connected into the Almond.io blockchain ecosystem, linking an immutable ledger of product information and events with the unique digital identity of each can of FACT.
- Uses EVRYTHNG’s mobile SDK to build the consumer app which can access product data and crypto-rewards.
Product Digitization is happening now
FACT’s launch is evidence of a shift in the way brands manufacture and take products to market. Product digitization — where every physical item becomes an interactive, trackable and intelligent asset — is at the heart of this change. Now any physical item – whether a can of drink, box of cereal, or handbag – can be connected to the web to start telling its story to consumers and to brands alike.
When 4 trillion products digitally come to life, things are going to get interesting!
Stay tuned… we’re just getting started.